Marketing Strategy
Okta | September 08, 2023
A new Okta channel executive underscores the need to utilize partners on a larger scale than ever before.
Okta is aligning itself with the trend of vendors embracing a partner-centric approach.
James Bradley cited Okta's recent Q2 financial report, in which CEO Todd McKinnon outlined plans to surpass the company's current $2 billion valuation.
Okta has declared a substantial strategic shift, signifying a deep-seated commitment to utilizing partnerships as a primary catalyst for its growth and success as it embraces a 'Partner-First' approach. As Okta aligns itself with vendors who embrace this partner-centric strategy, it signifies a pivotal juncture in the company's evolution, underscoring its devotion to nurturing collaborative relationships and bolstering its market influence through strategic alliances.
Okta's New Regional VP of Partner and Alliances, EMEA, James Bradley, has emphasized the heightened importance of partnering and its integration throughout the organization. Bradley expressed that the organization is currently at a critical point, highlighting the need to involve partners on a larger scale than ever before. He remarked that it's not limited to the partner team working with partners; the entire organization should incorporate partnerships into all aspects of its operations.
James Bradley stated that partners will play a fundamental role in achieving this growth, highlighting the success of companies that have expanded with the active involvement of partners.
Regarding the 'Partner-First' investment approach, James Bradley hinted at a commitment to increased investment and collaboration. He stated that Okta is actively simplifying its partnership processes, focusing on making them more partner-friendly and lucrative. Furthermore, the company channels resources into non-partner teams specializing in services and architecture to support partners in creating solutions on their platform. This strategic move aims to drive benefits, ultimately enhancing profitability for all parties involved.
Okta holds a prominent position as the foremost independent identity provider. Its flagship solution, Okta Identity Cloud, empowers organizations to establish secure connections between individuals and technologies precisely when needed. The company offers a streamlined and secure gateway to access for individuals and entities, instilling confidence in them to realize their full potential.
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Customer Experience
JFrog | September 13, 2023
JFrog Limited has unveiled a novel global channel program during its inaugural Partner Day event. This program facilitates customer integration of JFrog solutions through third-party entities while concurrently seeking to establish fresh revenue streams for both JFrog and its collaborative partners.
The JFrog Global Partner Program structures itself around a co-selling approach, avoiding using a pyramid or tiered partner program, such as gold, silver, and bronze, which would require substantial initial investments. The method enables partners to gain knowledge and experience by closely collaborating with JFrog's solutions engineering, professional services, marketing, and support teams. This 'customer-first' strategy allows partners to establish and expand their practices while expediting their time-to-revenue.
Tali Notman, Chief Revenue Officer at JFrog, mentioned that JFrog is rapidly expanding its presence in the enterprise sector, offering both on-premises and cloud solutions. The company's foundation is built on robust community support, and it has established itself as a pioneer in the DevOps and security fields. She further expressed enthusiasm about the future, anticipating how JFrog's growth will continue to flourish through collaboration with trusted third-party partners.
Additionally, Kelly Hartman, Senior Vice President of Global Channels and Alliances at JFrog, articulated the company's objective of delivering value to partners through access to their solutions and expertise, which has garnered trust from numerous Fortune 100 companies worldwide.
Meanwhile, JFrog's Partner Program offers partners a range of options to create customer value, including co-selling, reselling, or selling to US government agencies, each supported by dedicated pre- and post-sales programs. These program options are currently available, with an easy-to-use partner portal for streamlined engagement. Additionally, the program introduces new incentives and deal structures to enhance revenue generation, assigns dedicated partner managers for seamless onboarding, provides engaged support from JFrog's sales and technical teams for qualified opportunities, offers curated sales and specialized training on the JFrog Platform, furnishes co-branded marketing kits to stimulate interest and create new opportunities, and grants access to an expanded resource library of product and sales enablement assets.
About JFrog
JFrog Ltd. is one of the leading software companies with a mission to revolutionize software delivery by realizing its 'Liquid Software' vision. Its Software Supply Chain Platform acts as a unified system of record, empowering organizations to efficiently build, manage, and securely distribute software, ensuring its availability, traceability, and tamper-proof nature. With integrated security features, JFrog helps identify, protect, and remediate against threats and vulnerabilities.
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CRM
ZINFI Technologies, Inc. | September 07, 2023
ZINFI Technologies, Inc., a leader in partner relationship management (PRM) and through-channel marketing automation, has unveiled a suite of advanced generative AI functionalities within its SaaS platform designed for comprehensive partner management.
This new set of tools will enhance ZINFI's enterprise clientele's ability to expedite and streamline the development of precisely targeted marketing content. It will also enable the utilization of internal content and partner-centric data to establish personalized guided routes for its partners while harnessing Microsoft Power BI and Copilot technology to gain insights into and enhance partner performance.
Sugata Sanyal, Founder and CEO of ZINFI, highlighted that the new generative AI tools enable customers to significantly expedite their content creation capabilities while swiftly gaining insights into why certain partners with similar profiles outperform others. The primary goal is to assist customers in offering their partners more tailored pathways for enhancement, leveraging ZINFI's workflow automation and generative AI capabilities.
The introduction of generative AI capabilities will initially be accessible solely through an early access program, with prioritized access granted to enterprise customers poised to derive the most significant benefit from their implementation. As Microsoft's generative AI tools continue to evolve, ZINFI plans to extend these platform enhancements to a broader customer audience.
About ZINFI
ZINFI Technologies, Inc., the frontrunner in Unified Channel Management (UCM) advancement, empowers vendors and their channel partners to achieve predictable and rapid profitable growth on a global scale. At ZINFI, a substantial opportunity exists to foster high-performing sales channels by implementing an accessible, comprehensive, and innovative SaaS Unified Channel Management automation platform. This platform effectively manages the entire partner lifecycle through four advanced SaaS applications - affiliate marketing management automation, partner relationship management automation, partner marketing management automation, and partner incentive management automation.
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