Top Books for Maximizing Revenue Growth through Partner Marketing

Maximizing_Revenue_Growth
 Unlock the power of partner marketing and channel partner marketing with expert insights, guidance, and strategies. Navigate the intricacies and optimize performance with these comprehensive books.

Partner marketing is a critical driver of success, enabling organizations to leverage collaboration and tap into new markets. Discover the ultimate resource for optimizing revenue growth through partner marketing with a curated selection of top books that provide comprehensive insights, expert guidance, and practical strategies for navigating the intricacies of channel partner marketing.

From identifying lucrative partnership opportunities to executing impactful campaigns and optimizing performance, the following books offer abundant knowledge from experienced industry professionals:

1. Moving to Outcomes

Authors: Robert Glazer and Matt Wool

‘Moving to Outcomes: Why Partnerships are the Future of Marketing’ introduces a transformative perspective on partnership marketing, showcasing its evolution into a more automated and scalable form due to technological advancements and changing market dynamics. The book emphasizes the need for marketers to diversify their strategies, drawing parallels to investment portfolio management, where diversification and exploration beyond traditional channels lead to better returns. The authors urge marketers to move away from solely relying on advertising with established digital giants and instead embrace partnerships as the key to unlocking untapped potential and future success in the ever-evolving marketing arena.

2. Innovative B2B Marketing

Author: Simon Hall

‘Innovative B2B Marketing: New Models, Processes and Theory’ is a vital resource for marketers seeking to navigate the ever-changing B2B marketing sphere. Authored by a recognized expert in the field, this extensively updated guide offers valuable insights into understanding evolving customer habits, adapting to the digital era, and moving beyond outdated traditional practices. The book incorporates real-life examples from diverse sectors, including marine, information technology, and pharmaceutical, alongside topical discussions and challenges from key B2B marketing forums and associations. With new chapters on customer attrition, B2B partnership marketing, lead nurturing, influencer marketing, and millennial customer behavior, the second edition provides cutting-edge strategies. Complemented by online resources, including case studies, videos, articles, and practical templates, this book equips marketers with the necessary tools and knowledge to excel in B2B marketing.

3. The Complete Guide to Partnership Marketing

Author: James Cristal

‘The Complete Guide to Partnership Marketing: How to Create Successful Marketing Collaborations’ provides an in-depth exploration of partnership marketing, a rapidly expanding technique in the twenty-first century that is widely acknowledged for fostering growth and innovation through collaboration. This comprehensive guide equips readers with the knowledge and tools necessary to navigate the realm of partnerships effectively. Covering essential topics such as the ten types of partnerships, methods to identify new partners, and strategies for developing standout campaigns, this book offers a step-by-step approach suitable for both beginners and experienced marketers. 

4. Partner Marketing Manager: A Complete Guide

Author: Gerardus Blokdyk

‘Partner Marketing Manager: A Complete Guide’ offers a refreshing departure from traditional textbooks, catering to individuals who value asking insightful questions. This comprehensive resource, along with its digital components, empowers readers to uncover and address the challenges partner marketing managers face, generating effective solutions. By emphasizing the significance of defining, designing, creating, and implementing processes, the book highlights the pivotal role partner marketing managers play in every group, company, organization, and department. It encourages a holistic perspective, enabling individuals to ask the right questions and reassess objectives, ultimately leading to improved partner marketing manager investments. With its inclusive self-assessment, featuring updated case-based questions categorized into seven core levels of partner marketing manager maturity, this guide facilitates a thorough evaluation of one's proficiency. It identifies areas for improvement, ensuring enhanced channel partner marketing management practices.

5. The Partner’s Guide to Business Development

Authors: Denis Kudriashov and Kim Montes

‘The Partner’s Guide to Business Development: Marketing Your Practice to Differentiate, Grow and Boost Profitability’ addresses the modern challenge faced by lawyers in effectively marketing their firms while juggling the demands of their legal practice. This comprehensive guide offers practical solutions for both established as well as emerging law firms, enabling them to differentiate their services, expand their practices, and enhance profitability & visibility. Going beyond traditional marketing approaches, the book provides unique insights into topics such as public relations, thought leadership, and government contracts. By offering a tailored framework specific to the legal profession, this invaluable resource equips lawyers with the strategies and tools necessary to navigate the complexities of business development, reach new markets, and strengthen client relationships.

6. Marketing Multiplied

Authors: Mike Moore and Peter A. Thomas

‘Marketing Multiplied: A Real-World Guide to Channel Marketing for Beginners, Practitioners, and Executives’ fills a significant void in channel marketing literature, catering to the growing number of professionals in this field. The authors have leveraged their extensive expertise to provide a comprehensive resource on indirect channel marketing. From engaging channel partners to creating outcome-oriented programs, developing compelling content, recruiting talented individuals, and implementing effective incentives, this guide covers essential topics that drive channel marketing success. By presenting practical frameworks and real-world examples, this book revolutionizes channel partner marketing strategy, challenging outdated tactics and advocating for a modern approach that aligns with buyer preferences. It empowers professionals at all levels to achieve high growth and gain the necessary support from executives and teams.

7. Modern B2B Marketing

Authors: David Sweenor and Kalyan Ramanathan

‘Modern B2B Marketing: A Practitioner's Guide to Marketing Excellence’ is a comprehensive and practical resource that addresses the specific needs of B2B marketers. With a focus on bridging the gap between various marketing functions and their day-to-day implementation, the authors offer valuable insights, advice, and best practices from their 50 years of combined experience in the field. This book is designed for a wide range of professionals, including business leaders, CMOs, product managers, sales professionals, and aspiring marketers, providing a clear understanding of how B2B marketing works and how different marketing functions fit together. The book emphasizes a customer-centric approach and provides an integrated framework for portfolio and product marketing, content marketing, demand generation, marketing operations, and customer advocacy.

8. Revenue Operations

Authors: Stephen G. Diorio and Chris K. Hummel

‘Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth’ offers a transformative approach to driving growth by breaking down silos and fostering connections between teams, data, and technologies. This book presents a proven system for aligning revenue teams and unlocking growth opportunities in today's capital-intensive and data-driven business terrain. By navigating the complexities of the technology ecosystem, the book simplifies selling processes and accelerates revenue expansion. It provides real-world case studies, personal experiences, and practical insights from executives across diverse industries. The book outlines the six core elements of an effective system for managing commercial operations, digital selling infrastructure, and customer data assets. It also highlights the nine building blocks that connect the dots within the sales and marketing technology ecosystem, leading to consistent growth, improved customer experiences, and cost efficiencies. A comprehensive resource for board members, CEOs, strategists, sales and marketing professionals, and operations experts, ‘Revenue Operations’ is grounded in extensive surveys, interviews, and a thorough sales and marketing technology analysis.

9. Channel Force

Author: Craig Booth

‘Channel Force: A Modern Methodology for Channel Revenue Growth’ offers a comprehensive solution to the challenges faced by sales organizations in optimizing the performance of their partner ecosystem. This book highlights the limitations of traditional approaches focusing on channel programs, margin incentives, and training by recognizing the chaotic nature of unstructured partner sales and the lack of control over the sales process. Instead, it introduces the Indirect Sales Acceleration Model (ISAM), a framework designed to organize and streamline the channel sales development process. With a step-by-step recipe for generating sales, ‘Channel Force’ provides a systematic approach to unlocking the force-multiplying potential of solution providers and achieving consistent revenue growth. By leveraging the expertise shared in this book, sales leaders and professionals can effectively navigate the complexities of channel management and unlock the full potential of their partner ecosystem, ultimately driving revenue growth and achieving business success.

10.  Modern Marketing Using AI

Authors: Malay A. Upadhyay and Pooja Chitnis

‘Modern Marketing Using AI: Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity’ is a comprehensive guide for aspiring marketing professionals seeking to elevate their brands using cutting-edge technologies. Through industry-led best practices, real-world examples, and leading AI tools, this book equips readers with the knowledge and resources to navigate the evolving sphere of modern marketing. From consumer neuroscience to subliminal marketing and virtual advertising, readers will explore advanced marketing techniques that maximize brand value and drive customer engagement. The book adopts a customer-centric approach as it delves into the stages of a brand journey, offering insights on product validation, brand definition, visibility expansion, and customer conversion through AI-led marketing strategies across various channels. With a focus on operational automation and insights, readers will learn how to harness the power of AI to fuel organizational growth and gain a competitive edge in the age of artificial intelligence.

Closing Lines

These channel partner marketing books provide executives and professionals with valuable insights and practical strategies for leveraging strategic collaborations and equip them with the necessary skills and tools to become next-generation growth leaders. By emphasizing the benefits of partnerships, such as expanded market reach, shared resources, and enhanced innovation, the article enables readers to maximize their competitive edge. It highlights the importance of aligning goals, establishing effective communication, and fostering trust with partners while exploring emerging trends and technologies that can further enhance partnership efforts.

Spotlight

TMP Worldwide

We’re proud to say that TMP Worldwide is a future-focused company with an amazing track record of delivering for clients and a rich heritage of industry firsts. TMP Worldwide was established in 2006, when our senior management team and Veronis Suhler Stevenson (VSS), our private equity partner, purchased the assets of TMP Worldwide Advertising and Communications, LLC, in North America and India, from Monster Worldwide.

OTHER ARTICLES
Marketing Strategy, Martech, Channel Partnerships

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | July 5, 2023

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

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Marketing Strategy, Marketing Analytics, Channel Partnerships

How Community Coalitions Are Bridging the Digital Divide

Article | August 17, 2023

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

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Channel Partnerships

How Educators Kept Students on Track During Remote Learning

Article | August 5, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

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THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

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Spotlight

TMP Worldwide

We’re proud to say that TMP Worldwide is a future-focused company with an amazing track record of delivering for clients and a rich heritage of industry firsts. TMP Worldwide was established in 2006, when our senior management team and Veronis Suhler Stevenson (VSS), our private equity partner, purchased the assets of TMP Worldwide Advertising and Communications, LLC, in North America and India, from Monster Worldwide.

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Martech

Thrive Receives Channel Futures Security Provider of the Year Award

Thrive | November 08, 2023

The 2023 Channel Futures MSP 501 list recognizes leading global MSPs for their achievements in growth and innovation within a volatile business environment. The accolade was conferred upon Thrive during the MSP 501 Awards Gala on November 1 at Fontainebleau Miami Beach in Florida. The award recognizes Thrive's commitment to delivering advanced global cybersecurity programs with excellence. Thrive, a distinguished managed services provider specializing in cybersecurity and digital transformation, has announced its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year. The company excels at optimizing business outcomes through NextGen managed services and client security programs, employing its Thrive5 methodology. The award underscores Thrive's dedication to delivering cutting-edge, comprehensive cybersecurity programs to global businesses. Its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year reaffirms its commitment to safeguarding and empowering its clients with cybersecurity solutions. Rob Stephenson, CEO of Thrive, said We're honored to be recognized as The Channel Futures 2023 MSSP of the Year. This award reflects the hard work and dedication of our team to prioritize our clients' security needs. [Source – Business Wire] He further emphasized that in an era characterized by pervasive data breaches and cyber threats, Thrive adheres to its mission of delivering the utmost protection for businesses spanning North America, Europe, and the Asia-Pacific region. Thrive distinguishes itself from its industry peers due to its unique approach, which involves integrating cutting-edge tools, a 24/7 Security Operation Center staffed by vigilant experts, and advanced cybersecurity mesh automation systems, all aimed at enhancing the overall security posture of its clients. The company consistently demonstrates innovation, expertise, and a client-centric approach to streamline all security functions through its state-of-the-art SOAR and ServiceNow platforms, in contrast to the limited, point-in-time solutions many competitors offer. This year's survey has seen one of the fiercest competitions in its history. Thrive has jumped to the 21st position on the 2023 Channel Futures MSP 501 rankings, a significant leap from its 2022 ranking at 50. The MSP 501 ranking does not exclusively recognize MSPs based on their size and revenue; instead, it assesses organizations by considering criteria such as annual sales, recurring revenue, profit margins, revenue composition, growth, innovation, and the technologies they supported in the preceding year. The study also acknowledges their business acumen, best practices, and the consistent and reliable advice they provide to their customers. MSPs worldwide regarded 2022 as a significant year, marked by increased investments by SMBs, the integration of cloud computing for hybrid workforce support, automation, AI development, M&A activities, and the elevation of MSPs to trusted business and technology experts in their roles as frontline employees. The providers featured in this list exemplify their commitment to driving progress within the MSP sector and the entire channel, ushering in a new wave of innovation. Before the MSP 501 Gala, Rob Stephenson participated as a featured expert panelist in two distinguished sessions at the Channel Futures MSP Summit: 'Gaining an Edge in Cybersecurity with AI: A Channel Partners Playbook' and '(Almost) Everything You Need to Know About AI: Tips and Best Practices for Building AI Solutions Customers Actually Need.'

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Martech

Mindmatrix Introduces Enhanced LMS for Effective Partner Learning

Mindmatrix | November 07, 2023

Mindmatrix has enhanced the learning management module within its partner enablement platform. The upgraded LMS is an integral component of Mindmatrix's Bridge platform, which stands as the foremost partner enablement platform within the marketplace. This enhancement will produce a more robust learning management system (LMS) to enhance partner learning, training, and certification effectiveness. Bridge's LMS module provides organizations with the capability to establish learning curricula, compile course catalogs, and develop diverse training as well as educational materials directly within the platform. Subsequently, these assets can be distributed to their sales teams and channel partners. Moreover, it empowers companies to configure live classrooms or instructor-led virtual training sessions. Bridge's comprehensive LMS integrates with external learning experiences, including web-based training sessions, virtual classrooms, and even classroom sessions facilitated by instructors. This LMS module also closely aligns with partner incentives, scoring mechanisms, and recognition protocols, such as badges and awards. Consequently, organizations can acknowledge exceptional performances by their esteemed partners. The LMS offers a diverse array of reports to both instructors (representing companies) and students (comprising salespeople and channel partners). At the corporate level, individuals can access reports that include sign-up statistics, attendee records, candidate outcomes, instances of non-attendance, pending evaluations, and registrants with suspended participation. The upgraded module will integrate with Bridge's data and analytics, enabling companies to assess training effectiveness and enhance partner learning experiences. Furthermore, Mindmatrix's integrated visibility tools and metrics assist in assessing educational coursework. This integration with analytics helps companies identify recurring challenges and patterns, such as lead loss, prompting them to take corrective actions or offer further coaching and training for improved results. About Mindmatrix Mindmatrix, a PRM and partner marketing software provider, assists companies in accelerating sales processes and boosts their marketing effectiveness. It offers a unique, fully integrated platform known as Bridge, which unifies and empowers various aspects of business operations, spanning direct and indirect sales, marketing efforts, alliances, and partner ecosystems. This innovative platform extends its influence beyond traditional boundaries, catering to not only sales ecosystem enablement but also partner marketing and multi-vendor solutions management, all to optimize business success. About Bridge Bridge, a product by Mindmatrix, is a unified platform that simplifies sales ecosystem enablement by combining the capabilities of PRM software, partner marketing software, and partner and direct sales enablement software. It extends its reach to encompass partner marketing and multi-vendor solutions management, offering a personalized collaboration platform for shared marketing, sales, and service experiences.

Read More

Channel Partnerships

Doug Balut Assumes Senior VP Role in Global Alliances at Meltwater

Meltwater | November 06, 2023

Doug Balut has consecutively received the CRN Channel Chiefs Award in 2021, 2022, and 2023. He led global teams and forged partnerships with organizations such as SAP, Accenture, Deloitte, IBM, and Intel, among others. At Meltwater, Doug Balut will be crucial in growing the company and enhancing client satisfaction through partner programs and strategic relationships. Meltwater, which empowers companies with solutions spanning media, social, consumer, and sales intelligence, has announced the appointment of Doug Balut as Senior Vice President of Global Alliances and Partnerships. In this new position, Doug Balut will be cultivating a dynamic partner network, establishing a resilient channel sales structure, and formulating go-to-market strategies. These initiatives are all geared toward advancing the company's expansion, enhancing customer value, and reinforcing its standing as a comprehensive set of enterprise-grade solutions. Doug Balut possesses over 25 years of experience in the technology industry, with a strong background in building and leading strategic alliances, channel sales, and business development within the SaaS sector. Before this, he worked as Senior Vice President of Global Alliances at Sprinklr. During his tenure at Sprinklr, he was pivotal in establishing a partner organization and successfully implementing a growth-oriented methodology, culminating in Sprinklr's IPO in 2021. Before his time at Sprinklr, he held various leadership positions in sales, both in direct sales and indirect partner sales, at Cisco. He directed teams on a global scale and established collaborations with entities like SAP, Accenture, Deloitte, IBM, and Intel, among others. John Box, CEO of Meltwater, remarked I am thrilled to welcome Doug Balut to the Meltwater team as our new SVP of Alliances and Partnerships. He has a proven track record of driving revenue growth, expanding market reach, and creating value for customers and partners. [Source – Meltwater] John Box emphasized that Doug Balut will be pivotal in fortifying the company's partner ecosystem and expediting its worldwide expansion. He added that the company anticipates a fruitful collaboration with Doug Balut to provide clients with excellent media, social, and consumer intelligence solutions. Doug Balut expressed his enthusiasm upon joining Meltwater, expressing his profound excitement about the opportunity to establish a novel partner ecosystem in support of Meltwater's growth and enterprise transformation initiatives. He emphasized that the current moment is opportune for directing attention toward expanding large accounts on a global scale, marking the next phase in Meltwater's dynamic history. He acknowledged that partnerships serve as a driving force for this expansion and affirmed his readiness to construct an organizational framework and a network of influential partners to facilitate the attainment of these objectives.

Read More

Martech

Thrive Receives Channel Futures Security Provider of the Year Award

Thrive | November 08, 2023

The 2023 Channel Futures MSP 501 list recognizes leading global MSPs for their achievements in growth and innovation within a volatile business environment. The accolade was conferred upon Thrive during the MSP 501 Awards Gala on November 1 at Fontainebleau Miami Beach in Florida. The award recognizes Thrive's commitment to delivering advanced global cybersecurity programs with excellence. Thrive, a distinguished managed services provider specializing in cybersecurity and digital transformation, has announced its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year. The company excels at optimizing business outcomes through NextGen managed services and client security programs, employing its Thrive5 methodology. The award underscores Thrive's dedication to delivering cutting-edge, comprehensive cybersecurity programs to global businesses. Its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year reaffirms its commitment to safeguarding and empowering its clients with cybersecurity solutions. Rob Stephenson, CEO of Thrive, said We're honored to be recognized as The Channel Futures 2023 MSSP of the Year. This award reflects the hard work and dedication of our team to prioritize our clients' security needs. [Source – Business Wire] He further emphasized that in an era characterized by pervasive data breaches and cyber threats, Thrive adheres to its mission of delivering the utmost protection for businesses spanning North America, Europe, and the Asia-Pacific region. Thrive distinguishes itself from its industry peers due to its unique approach, which involves integrating cutting-edge tools, a 24/7 Security Operation Center staffed by vigilant experts, and advanced cybersecurity mesh automation systems, all aimed at enhancing the overall security posture of its clients. The company consistently demonstrates innovation, expertise, and a client-centric approach to streamline all security functions through its state-of-the-art SOAR and ServiceNow platforms, in contrast to the limited, point-in-time solutions many competitors offer. This year's survey has seen one of the fiercest competitions in its history. Thrive has jumped to the 21st position on the 2023 Channel Futures MSP 501 rankings, a significant leap from its 2022 ranking at 50. The MSP 501 ranking does not exclusively recognize MSPs based on their size and revenue; instead, it assesses organizations by considering criteria such as annual sales, recurring revenue, profit margins, revenue composition, growth, innovation, and the technologies they supported in the preceding year. The study also acknowledges their business acumen, best practices, and the consistent and reliable advice they provide to their customers. MSPs worldwide regarded 2022 as a significant year, marked by increased investments by SMBs, the integration of cloud computing for hybrid workforce support, automation, AI development, M&A activities, and the elevation of MSPs to trusted business and technology experts in their roles as frontline employees. The providers featured in this list exemplify their commitment to driving progress within the MSP sector and the entire channel, ushering in a new wave of innovation. Before the MSP 501 Gala, Rob Stephenson participated as a featured expert panelist in two distinguished sessions at the Channel Futures MSP Summit: 'Gaining an Edge in Cybersecurity with AI: A Channel Partners Playbook' and '(Almost) Everything You Need to Know About AI: Tips and Best Practices for Building AI Solutions Customers Actually Need.'

Read More

Martech

Mindmatrix Introduces Enhanced LMS for Effective Partner Learning

Mindmatrix | November 07, 2023

Mindmatrix has enhanced the learning management module within its partner enablement platform. The upgraded LMS is an integral component of Mindmatrix's Bridge platform, which stands as the foremost partner enablement platform within the marketplace. This enhancement will produce a more robust learning management system (LMS) to enhance partner learning, training, and certification effectiveness. Bridge's LMS module provides organizations with the capability to establish learning curricula, compile course catalogs, and develop diverse training as well as educational materials directly within the platform. Subsequently, these assets can be distributed to their sales teams and channel partners. Moreover, it empowers companies to configure live classrooms or instructor-led virtual training sessions. Bridge's comprehensive LMS integrates with external learning experiences, including web-based training sessions, virtual classrooms, and even classroom sessions facilitated by instructors. This LMS module also closely aligns with partner incentives, scoring mechanisms, and recognition protocols, such as badges and awards. Consequently, organizations can acknowledge exceptional performances by their esteemed partners. The LMS offers a diverse array of reports to both instructors (representing companies) and students (comprising salespeople and channel partners). At the corporate level, individuals can access reports that include sign-up statistics, attendee records, candidate outcomes, instances of non-attendance, pending evaluations, and registrants with suspended participation. The upgraded module will integrate with Bridge's data and analytics, enabling companies to assess training effectiveness and enhance partner learning experiences. Furthermore, Mindmatrix's integrated visibility tools and metrics assist in assessing educational coursework. This integration with analytics helps companies identify recurring challenges and patterns, such as lead loss, prompting them to take corrective actions or offer further coaching and training for improved results. About Mindmatrix Mindmatrix, a PRM and partner marketing software provider, assists companies in accelerating sales processes and boosts their marketing effectiveness. It offers a unique, fully integrated platform known as Bridge, which unifies and empowers various aspects of business operations, spanning direct and indirect sales, marketing efforts, alliances, and partner ecosystems. This innovative platform extends its influence beyond traditional boundaries, catering to not only sales ecosystem enablement but also partner marketing and multi-vendor solutions management, all to optimize business success. About Bridge Bridge, a product by Mindmatrix, is a unified platform that simplifies sales ecosystem enablement by combining the capabilities of PRM software, partner marketing software, and partner and direct sales enablement software. It extends its reach to encompass partner marketing and multi-vendor solutions management, offering a personalized collaboration platform for shared marketing, sales, and service experiences.

Read More

Channel Partnerships

Doug Balut Assumes Senior VP Role in Global Alliances at Meltwater

Meltwater | November 06, 2023

Doug Balut has consecutively received the CRN Channel Chiefs Award in 2021, 2022, and 2023. He led global teams and forged partnerships with organizations such as SAP, Accenture, Deloitte, IBM, and Intel, among others. At Meltwater, Doug Balut will be crucial in growing the company and enhancing client satisfaction through partner programs and strategic relationships. Meltwater, which empowers companies with solutions spanning media, social, consumer, and sales intelligence, has announced the appointment of Doug Balut as Senior Vice President of Global Alliances and Partnerships. In this new position, Doug Balut will be cultivating a dynamic partner network, establishing a resilient channel sales structure, and formulating go-to-market strategies. These initiatives are all geared toward advancing the company's expansion, enhancing customer value, and reinforcing its standing as a comprehensive set of enterprise-grade solutions. Doug Balut possesses over 25 years of experience in the technology industry, with a strong background in building and leading strategic alliances, channel sales, and business development within the SaaS sector. Before this, he worked as Senior Vice President of Global Alliances at Sprinklr. During his tenure at Sprinklr, he was pivotal in establishing a partner organization and successfully implementing a growth-oriented methodology, culminating in Sprinklr's IPO in 2021. Before his time at Sprinklr, he held various leadership positions in sales, both in direct sales and indirect partner sales, at Cisco. He directed teams on a global scale and established collaborations with entities like SAP, Accenture, Deloitte, IBM, and Intel, among others. John Box, CEO of Meltwater, remarked I am thrilled to welcome Doug Balut to the Meltwater team as our new SVP of Alliances and Partnerships. He has a proven track record of driving revenue growth, expanding market reach, and creating value for customers and partners. [Source – Meltwater] John Box emphasized that Doug Balut will be pivotal in fortifying the company's partner ecosystem and expediting its worldwide expansion. He added that the company anticipates a fruitful collaboration with Doug Balut to provide clients with excellent media, social, and consumer intelligence solutions. Doug Balut expressed his enthusiasm upon joining Meltwater, expressing his profound excitement about the opportunity to establish a novel partner ecosystem in support of Meltwater's growth and enterprise transformation initiatives. He emphasized that the current moment is opportune for directing attention toward expanding large accounts on a global scale, marking the next phase in Meltwater's dynamic history. He acknowledged that partnerships serve as a driving force for this expansion and affirmed his readiness to construct an organizational framework and a network of influential partners to facilitate the attainment of these objectives.

Read More

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