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Lisa Sharapata, VP Marketing, Brand and Demand at MindTickle, is an accomplished marketing executive with global experience across brand strategy, demand generation, customer experience, product marketing, and...
Google | January 25, 2020
A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update on January 22. Earlier this week, Google rolled out a significant update to the first page of search results. Web pages in a featured snippet position will no longer be repeated in regular organic listings. Previously, it was not uncommon for web pages to appear twice on the first page of search results if they achieved a featured snippet position. Many web pages even appeared in ...
Blueshift | February 25, 2022
On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased.
Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They c...
Mapp | May 17, 2021
Mapp, a global provider of insight-led customer experience, has expanded the marketing network Mapp Cloud by incorporating direct mail for targeted print campaigns into its cross-channel service.
Mapp's Spring Product Update introduces 15 new features for their cross-channel marketing module, Mapp Engage, and customer analytics module, Mapp Intelligence. Marketers will now incorporate direct mail in all popular formats into their marketing mix by using Mapp Cloud. Furthermore,...
Indico Data | March 03, 2022
On March 2, Indico Data, the unstructured data company, announced the appointment ofMichael Youngas the Vice President of Ecosystems and Alliances, andBrandi Corbelloas the Vice President of Business Development.
Mr. Young is set to lead strategy, development, and field operations for Indico's global partner program. This will include global system integrators, technology alliances, and channel partners.
Through the ...
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