MARTECH
GlobeNewswire | June 07, 2023
CTERA, the leader in edge-to-cloud file services, today announced its new global partner program, designed to empower resellers, managed service providers and system integrators to become trusted advisors in secure multi-cloud data management.
The CTERA Partner Program educates, rewards and recognizes skilled channel partners based on their level of activities. The program is comprised of three tiers: Elite, Premier and Select, all designed to guarantee that partners have access to a full set of resources, tools, and support during and after the sales cycle. The program balances competency-based requirements with tangible benefits and enhanced incentives to drive a recurring revenue continuum.
“It is exciting to see CTERA investing more in its partner ecosystem. Since World Wide Technology (WWT) and CTERA started working together some eleven years ago, we’ve seen logarithmic growth and interest in providing customers with edge to cloud data services,” said Rich Harper, Senior Technology Solution Architect – Object Storage Lead, WWT. “CTERA has always been a valued partner and there to support us through all the cycles of the sales process. We are pleased that our efforts and successes have been recognized through joining the CTERA Partner Program as an Elite Partner. We are confident that we’ll continue to grow this business together.”
“CTERA has been focused on partners from Day 1. By creating the right framework for partners, CTERA encourages us to develop our expertise around its enterprise file services solutions,” said Didier Delhoste, CEO, Cheops. “The CTERA Partner Program recognizes our efforts, commitment, and performance, which shows how vested CTERA is in its partners, and the importance it places on us being the extension arm of providing these innovative solutions to the marketplace.”
“Our new partner program represents a more streamlined and enhanced approach to connecting with our partners, ensuring that we are meeting their needs, and doing all we can to make certain CTERA is an integral part of their portfolio,” said Michael Amselem, CRO, CTERA. “This program is built for supporting our current partners’ continued growth, while attracting additional new business.”
For more information on the CTERA Partner Program, please visit: https://www.ctera.com/partners/partner-program/
About CTERA
CTERA is the leader in edge-to-cloud file services, powering more than 50,000 sites and millions of corporate users. CTERA delivers a cloud-native global file system over public or private object storage, with a rich data services ecosystem that enables enterprises to gain full control of their data environment for optimal edge performance, granular security, data insight, and governance. For more information, visit www.ctera.com.
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MARKETING DATA
PR Newswire | June 01, 2023
Appian (Nasdaq: APPN) has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers' partner programs to find the vendors that will best support their business needs.
Appian's inclusion is based on the recently-announced Appian Partner Program, a new partnership framework designed to enable partner success and accelerate customer value. The new program, launching in July, supports Appian's partner-driven growth strategy by fostering collaborative partnerships that strengthen Appian's position as a vendor of choice for end-to-end process automation.
For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners' long-term growth.
In the 2023 CRN Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
"We are committed to the success of our partners and are constantly looking for ways to better enable them," said Mark Dillon, SVP of Global Partnerships at Appian. "Our new program is designed to give our partners the resources and tools they need to develop effective joint go-to-market strategies with us. We are honored that our efforts are recognized by CRN."
"In today's world, the need for innovation is greater than ever," said Blaine Raddon, CEO of The Channel Company. "Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN's 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel."
The 2023 CRN Partner Program Guide is available online at www.CRN.com/PPG.
Learn more about the Appian Partner Program at https://ap.pn/3pBNdZZ.
Learn more about the Appian Platform for process automation at https://ap.pn/3LZLzc6.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
About Appian
Appian is a software company that automates business processes. The Appian Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com.
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MARKETING STRATEGY
Business Wire | June 01, 2023
Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry.
The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence.
Gottsacker joined CyberPower in 2019 following channel account and business development roles at Carbonite, a data backup solutions provider. At CyberPower, she has focused her efforts on developing best-in-channel partnerships, partner enablement and creating new sales pipelines at her accounts which include CDW, among other major direct market reseller partners.
“Lauren brings a talent for both strategy and execution. She is a true connector and has developed a number of channel outreach programs that not only enrich the customer’s product knowledge but brings people together such as monthly ‘women of the territory’ and sector-specific events,” said Scott Koller, vice president of channel sales at CyberPower. “Her contributions to CDW include creating a sales incentive program for their inside sales agents and developing a custom a dashboard for their representatives to view product inventory in real time which has accelerated the sales-to-delivery process.”
Gottsacker said: “I’m honored to be recognized by CRN as channel leader. Whether it’s learning about an organization or new product offerings, or seeking a better understanding of an audience, I have a never-ending desire to be curious and learn. I look forward to continuing to create meaningful connections in the channel.”
“We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.”
The 2023 Women of the Channel list will be featured in the June 2023 issue of CRN Magazine, with online coverage at www.CRN.com/WOTC.
About Cyber Power Systems (USA), Inc.
CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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