CONTENT MARKETING, MARKETING DATA
RainFocus | January 24, 2023
On January 23, 2023, a next-generation event marketing platform provider RaiFocus, announced about joining the Adobe Exchange Partner Program as a Platinum Partner. The Adobe Exchange Partner Program is a technology partner ecosystem worldwide. RainFocus is honored to join the list of partner programs where the companies with unique and innovative solutions have been designated as top-tier partners.
RainFocus is now a part of a small group of carefully chosen and highly vetted partners at the Platinum tier. It will work closely with Adobe as a Platinum-level partner to improve the customer experience.
RainFocus will host Adobe for an engaging keynote titled 'Unifying Experiences' in the upcoming INSIGHT conference by RainFocus, which is to be held both in Salt Lake City (Utah) and virtually from January 30 to February 1, 2023. In the conference, JR Sherman, CEO of RainFocus, Doug Baird, Founder and President of RainFocus, and Nik Shroff, Senior Director of Global Tech Partners at Adobe, will talk about the new partnership, approaches to building a strong client experience, and how events and data are essential to a successful customer journey.
JR Sherman, CEO of RainFocus, said, "Adobe and RainFocus share a collective passion for elevating the client experience." He also said, "RainFocus securely and seamlessly integrates with Adobe Experience Cloud products, so for us, it was a natural fit that aligned with our core business objectives. We are most excited to deliver personalization at a scale for our clients, enabling enriched customer journeys, accelerated qualification, lead conversion, closed business, and more."
RainFocus is a next-generation event marketing platform. The company is built to collect and analyze unheard-of amounts of first-party data for better events and better engagement with customers throughout their journey. The platform powers smooth events by providing secure, scalable solutions for the whole event lifecycle. It works with sales and marketing technologies to make event registration, content management, and exhibitor activation more accessible across in-person, virtual, and hybrid experiences, with everything in one dashboard. Additionally, it uses real-time data to give you actionable insights that help you personalize your marketing, speed up lead qualification and conversion, and close deals.
CONTENT MARKETING, CRM
Census | January 19, 2023
Census, the Data Activation Platform leader, launched its Solutions Partner Program to assist agencies and service providers who want to support their clients to do more with data. The Data Activation Platform connects customer data from data warehouses to critical business tools.
The Census Solution Partner Program will provide partner organizations access to dedicated resources across Census sales, marketing, and product teams. This will help the organizations build their businesses using Data Activation and Reverse ETL platform. The Solution Partner Program is designed to create value for partners and provide collective support in three specific fields: The expert technical support solutions provide a partner manager to the solutions partners for technical help. The second core support area is joint sales and co-marketing, which helps build new business opportunities to the partners for their business. The last one is a collaboration with data and martech agencies to benefit from modern data stack.
Census also launched a self-service hub, a partner portal for partners to manage their accounts. In addition, solutions partners can avail themselves of Census Product Certifications, co-marketing materials, and enablement materials. The portal also makes it easier to work with Census's partner managers by providing two-way visibility into deals, a system for handling commissions on partner referrals, and analytics for monitoring quarterly targets.
Census is a Data Activation Platform leader with one office in San Francisco and the other half across North America. With Census, data warehouses become the central hub of marketing and business operations, providing users with accurate and actionable information from a single source. Its Data Activation platform uses reverse ETL (extract, transfer, and load) to allow data teams to verify and publish analytics directly into all their applications in near real-time. As a result, hundreds of companies, including Canva, Figma, Loom, and Notion, use Census to synchronize billions of records to improve customer success, sales, and marketing. Andreessen Horowitz, Insight Partners, Sequoia, and Tiger Global are among those who have invested in Census.
Amagi Media Labs | January 20, 2023
On January 19, 2023, Amagi, a global leader in cloud-based SaaS technology for connected TV and broadcast, announced that Plex, the free global streaming media platform, has become a platform partner in its end-to-end content marketplace.
Plex is the leading Free Ad-Supported Streaming TV (FAST) platform in the United States. This platform offers its viewers premium content across genres such as movies, hit TV series, entertainment shows, news, documentaries, music, and more. As a platform partner, Plex gains access to AVOD libraries and an extensive network of 2,000+ FAST channels from the world's leading content brands.
Shawn Eldridge, vice president of business development and content at Plex, said, "Amagi is an important partner to Plex with our goal to distribute the highest quality TV channels for audiences everywhere." He added, "The partnership opens up new opportunities for audience expansion and revenue growth while offering our viewers an even greater selection of premium content."
Amagi offers channel-building, distribution, and monetization options. Amagi partners with A+E Networks UK, ABS-CBN, Curiosity Stream, beIN Sports, Fox Networks, Discovery Networks, Fremantle, NBCUniversal, Gusto TV, Tastemade, Tegna, USA Today, Vice Media, and Warner Media.
Plex is the largest entertainment platform streaming music, TV, and movies. It simplifies streaming movie and TV show discovery and playback. It is the first and only streaming service to offer free, ad-supported movies, TV series, and live TV lets you quickly search through any title ever made and create a personalized watchlist for all the content to watch, no matter where it is streamed. Plex has collaborated with Discovery, Warner Brothers, Paramount, NBC Universal, AMC, A+E, BBC, Hallmark Media, Lionsgate, E.W. Scripps, A24, Relativity, Hearst, and Crackle. Plex offers the most relevant content to all its customers by providing a window into all streaming services and a user's media library.
About Amagi Media Labs
Amagi Next-generation media technology company Amagi provides cloud broadcast and targeted advertising solutions to broadcast and streaming TV platforms. It helps content owners launch, distribute, and monetize live, linear channels across free ad-supported streaming TV and video platforms. 24x7 cloud-managed services from the company simplify, automate, and streamline broadcast operations. It supports 700+ content companies, 800+ playout chains, and 2100+ channel deliveries in 40+ countries. The company has offices in New York, Los Angeles, Toronto, London, Paris, Melbourne, Seoul, and Singapore. In India, the office is in New Delhi for broadcasting and Bangalore for innovation.