Home > Companies > Thought Leaders > Affise’s founder Dimitri Zotov believes that Partner Marketing space will see huge growth in the next few years.

Affise’s founder Dimitri Zotov believes that Partner Marketing space will see huge growth in the next few years.

Media 7 | February 14, 2022

Dmitri Zotov, Founder of Affise, talks us through their performance marketing platform, the importance of maintaining the highest levels of customer data security, and also shares his thoughtful insights on the affiliate/partner marketing space in his latest interview with Media 7.

Affise to be a platform where customer data security is of the highest standard. We wanted our commitment to security to be more than just words.

MEDIA 7: From being a software engineer to co-founding one of the fastest-growing performance marketing companies, you have come a long way. What would you like to tell us about this journey?
DMITRI ZOTOV: Originally, I trained as a software engineer, so this has been a pretty unexpected journey. One of my first jobs was to build a new software platform for managing an affiliate network, and that was how I first got into performance marketing. We built a really large network that pushed the boundaries of what was possible at the time. It was a great experience and of course, a great way to learn about performance marketing from the ground up.

After working as a software engineer for another performance marketing company, I decided to strike out and build my own affiliate network. This was when I really learned how the industry worked - what was great, and what needed fixing. I worked hard and we made it into the top ten of Russian affiliate networks before I sold the company to Zorka. At this point, I knew I wanted to make something really new that would fix some of the problems I’d seen first-hand in affiliate marketing. I realized that too much of the affiliate marketing industry lacked transparency. Marketers were asked to pay for things they don’t actually want or need, like clicks, instead of meaningful actions like sales.I was really lucky my co-founder Stanislau Litvinau had a similar vision, and so Affise was born!


M7: Interesting. Recently, Affise passed one of the most complicated certifications about data privacy (SOC 2 Type II).What has been the strategy behind achieving such prestigious recognition?
DZ: I’m not sure it counts as a strategy, but we simply want Affise to be a platform where customer data security is of the highest standard. We wanted our commitment to security to be more than just words. Since we launched, we have always worked to meet the highest standards of service and security. For example, we were officially certified for GDPR by the ePrivacy agency two years ago. To get this we had to work on our internal processes, design product updates, and attend endless security training sessions. In 2021 we wanted to raise the bar even higher and get SOC 2 Type II certification, which takes at least 8-10 months to complete. I know a lot of our competitors just pin a standard GDPR document to their website and that’s as far as they go, but we really think customers deserve better.


Rather than breakthroughs, we are more likely to see automation technology mature, and for companies in the AdTech industry to consolidate.



M7: There is no question that affiliate marketing is here for the long haul. Could you throw some light on a few upcoming Affiliate Marketing trends that you are looking forward to?
DZ: Partner Marketing is an area where I think there will be huge growth in the next few years.
One sign this is happening is that more and more big brands are looking for partnerships with influencers. When large companies with massive marketing budgets move into a new sector, you can expect that sector to grow pretty quickly. Another factor is that prices for Google and Facebook ads are spiking, and that’s forcing marketers to look for other opportunities. But perhaps the biggest factor is that Partner Marketing as a concept is maturing. In the early days, partnering with influencers was time consuming, complicated, and the process was difficult to manage. It’s still not as easy as just buying a Google ad yet, but with tools like Affise Reach (which will launch later this year), it’s getting easier and easier to integrate influencers into a wider campaign.


M7: Partner marketing is indeed here to stay. What are some of the challenges that you see on the horizon for the industry in general and Affise this year?
DZ: I’m going to repeat myself a bit here - I hope you don’t mind! Google and Facebook ads have been reliable and affordable for so long I think the entire marketing industry, not just performance marketing, has grown complacent. These channels still work, but prices are going up rapidly, and the ROI just doesn't fit into as many marketing plans as it used to. Partner Marketing is an obvious avenue to explore, but up till now, it’s been very difficult to work with multiple influencers at once. Addressing this pain point has been one of Affise’s goals for a long time, and we designed our new product Reach to make large scale Partner Marketing possible. It will be out later this year, and we think it is going to attract a lot of new brands into affiliate marketing.


When large companies with massive marketing budgets move into a new sector, you can expect that sector to grow pretty quickly.



M7: What are your predictions on AI/Automation changing our future in the next few years?
DZ: I don’t see any huge breakthroughs in AI or Automation appearing in the next few years. Of course, the most significant breakthroughs come at unexpected times, but there’s nothing obvious on the horizon in my opinion. Part of the reason I think that is that we already live in a world where automation and algorithms are the main players. This is especially in outcome-based Ad channels. I suspect rather than breakthroughs we are more likely to see automation technology mature, and for companies in the AdTech industry to consolidate.


M7: Last but not the least. What do you read, and how do you consume information to stay at the top of your game?
DZ: I try to get information from a wide range of sources, and I tend to look for content about marketing, technology, and anything to do with venture capital. I really like NFX.com, and I subscribe to their newsletter. I regularly read Andreessen Horowitz’s a16z.com and I like the a16z podcast, as well as the SaaStr podcast.

ABOUT AFFISE

Affise is the performance marketing solution that puts the user in control. Creatives and conversions, publishers and payments, everything is right where users need it, easy to manage and analyze. Over 100+ companies using Affise for driving their business forward with conversion-based costs instead of paying for clicks. Among their clients are iFunny (#1 AppStore application in USA), FxClub (The largest Forex broker in Europe), MobUpps (Top 30 AppsFlyer worldwide ratings), Zorka.Mobi (One of the biggest CPI networks in Russia).

More THOUGHT LEADERS

Q&A with Kady S., SVP Global Head of Marketing at Klaviyo

Media 7 | August 6, 2021

Kady S., SVP Global Head of Marketing at Klaviyo, is interested in building entrepreneurial, diverse, and effective marketing teams that grow and scale alongside some of the world's most impactful consumer brands. As a former engineer with 20+ years of experience in marketing for tech, CPG, and DTC companies, she is uniquely positioned to use data, customer insights, and integrated brand strategy to deliver industry-leading results. Throughout her career, she has led Fortune 500 and pre-IPO companies that have scaled to millions of users, global teams, and double digit growth. She was part of the team that helped lead Dropbox through a successful IPO and truly loves that phase of hyper-growth at fast-paced, innovative companies. When she is not leading marketing for high-growth B2B and B2C brands, she is a Venture Advisor at Relay Ventures, a frequent guest lecturer at Stanford, a keynote speaker, and guest contributor for several leading business publications. She is also an avid reader, a perpetual student, and (most importantly), a very proud parent....

Read More

Q&A with Jack Myers, Media Ecologist, Founder at MediaVillage

Media 7 | April 24, 2020

Jack Myers, Media Ecologist, and Founder at MediaVillage has influenced the decisions of hundreds of global, national and regional media, marketing, advertising and entertainment companies and organizations for over forty years. More than 150 companies, organizations and industry leaders are members of MediaVillage. After serving in leadership roles at Metromedia Outdoor, ABC-Radio, CBS-TV and UTV Cable, Jack launched The Myers Report, which for more than three decades has been a go-to innovation partner for more than 200 companies across the marketing and media ecosystem and the industry leader in forecasting the impact of technological advances on culture, marketing, media and entertainment. After a decade of development, Jack launched MediaVillage, now the industry’s most influential platform for thought leadership and a global advocate for the role and value of media to society, culture and business. MEDIA 7: For those in our audience who are new to it, could you describe MediaVillage? JACK MYERS: MediaVillage was launched in 2010 under the direction of veteran industry strategist and trend forecaster Jack Myers. Fifteen founding media companies embraced Myers’ recommendation that they transcend territorial competition to develop and implement industry-wide solutions for competing in the digital marketplace. For the past decade, MediaVillage, in collaboration with partners across the marketing ecosystem, has been pilot testing innovative strategies for generating growth. Today, more than 150 companies, organizations and industry leaders are members of the MediaVillage Center of Excellence. • MARKET RESEARCH: Under The Myers Report brand, MediaVillage collects, analyzes and shares B2B and consumer data and insights to guide and support our members’ growth priorities and marketing communications. • MARKET INTELLIGENCE: MediaVillage hosts and manages the B2B marketing platforms for more than 100 member companies, industry trade associations, non-profit advocacy groups, and education providers, each published independently under the MediaVillage Knowledge Exchange. Together they represent the media industry’s only unified force for growth. • CONTENT MARKETING: MediaVillage.com hosts the commentaries, thought-leadership and insights of the media industry’s most respected columnists, journalists and industry experts, reaching professionals across the marketing, media, entertainment and education ecosystem. • DIVERSE TALENT DEVELOPMENT: MediaVillage has been a leading advocate for diversity, equality and inclusion, founding WomenAdvancing. org in 2011, 1stFive.org in 2014 and, in 2017, the Advancing Diversity Hall of Honors. Under Myers’ leadership, the Advancing Diversity Council represents the media, marketing, advertising and entertainment community’s commitment to advancing diversity from advocacy to activism. • EDUCATION & MEETING PREPARATION: To support the on-demand knowledge needs of brand marketers, agency professionals, media industry suppliers, educators, content studios, content creators and diverse communities, MediaVillage is launching MeetingPrep.com, an open AI-fueled search and market intelligence platform. In addition to the most accurate and relevant vertical industry search engine, MeetingPrep will incorporate Giide, an interactive audio learning app; Ad Learning Exchange, a curriculum-focused online education resource; and Advancing Diversity Meet-Ups, connecting talent to jobs. The power of MediaVillage comes from the engagement and real-world experience of companies and organizations. Through our collective impact approach, we implement effective and cost efficient B2B growth solutions. ...

Read More

Rocket.Chat's Bruno Bin believes that good leadership plays a vital role in making a sales and marketing strategy successful.

Media 7 | March 23, 2022

Bruno Bin, VP of Marketing at Rocket.Chat takes us through Rocket.Chat's innovate new features and their remote work culture. Read on to know more about his thoughts on the recent paradigm shift in the B2B marketplace, benchmarks of a successful marketing and sales strategy in his latest interview with Media 7....

Read More

Q&A with Kady S., SVP Global Head of Marketing at Klaviyo

Media 7 | August 6, 2021

Kady S., SVP Global Head of Marketing at Klaviyo, is interested in building entrepreneurial, diverse, and effective marketing teams that grow and scale alongside some of the world's most impactful consumer brands. As a former engineer with 20+ years of experience in marketing for tech, CPG, and DTC companies, she is uniquely positioned to use data, customer insights, and integrated brand strategy to deliver industry-leading results. Throughout her career, she has led Fortune 500 and pre-IPO companies that have scaled to millions of users, global teams, and double digit growth. She was part of the team that helped lead Dropbox through a successful IPO and truly loves that phase of hyper-growth at fast-paced, innovative companies. When she is not leading marketing for high-growth B2B and B2C brands, she is a Venture Advisor at Relay Ventures, a frequent guest lecturer at Stanford, a keynote speaker, and guest contributor for several leading business publications. She is also an avid reader, a perpetual student, and (most importantly), a very proud parent....

Read More

Q&A with Jack Myers, Media Ecologist, Founder at MediaVillage

Media 7 | April 24, 2020

Jack Myers, Media Ecologist, and Founder at MediaVillage has influenced the decisions of hundreds of global, national and regional media, marketing, advertising and entertainment companies and organizations for over forty years. More than 150 companies, organizations and industry leaders are members of MediaVillage. After serving in leadership roles at Metromedia Outdoor, ABC-Radio, CBS-TV and UTV Cable, Jack launched The Myers Report, which for more than three decades has been a go-to innovation partner for more than 200 companies across the marketing and media ecosystem and the industry leader in forecasting the impact of technological advances on culture, marketing, media and entertainment. After a decade of development, Jack launched MediaVillage, now the industry’s most influential platform for thought leadership and a global advocate for the role and value of media to society, culture and business. MEDIA 7: For those in our audience who are new to it, could you describe MediaVillage? JACK MYERS: MediaVillage was launched in 2010 under the direction of veteran industry strategist and trend forecaster Jack Myers. Fifteen founding media companies embraced Myers’ recommendation that they transcend territorial competition to develop and implement industry-wide solutions for competing in the digital marketplace. For the past decade, MediaVillage, in collaboration with partners across the marketing ecosystem, has been pilot testing innovative strategies for generating growth. Today, more than 150 companies, organizations and industry leaders are members of the MediaVillage Center of Excellence. • MARKET RESEARCH: Under The Myers Report brand, MediaVillage collects, analyzes and shares B2B and consumer data and insights to guide and support our members’ growth priorities and marketing communications. • MARKET INTELLIGENCE: MediaVillage hosts and manages the B2B marketing platforms for more than 100 member companies, industry trade associations, non-profit advocacy groups, and education providers, each published independently under the MediaVillage Knowledge Exchange. Together they represent the media industry’s only unified force for growth. • CONTENT MARKETING: MediaVillage.com hosts the commentaries, thought-leadership and insights of the media industry’s most respected columnists, journalists and industry experts, reaching professionals across the marketing, media, entertainment and education ecosystem. • DIVERSE TALENT DEVELOPMENT: MediaVillage has been a leading advocate for diversity, equality and inclusion, founding WomenAdvancing. org in 2011, 1stFive.org in 2014 and, in 2017, the Advancing Diversity Hall of Honors. Under Myers’ leadership, the Advancing Diversity Council represents the media, marketing, advertising and entertainment community’s commitment to advancing diversity from advocacy to activism. • EDUCATION & MEETING PREPARATION: To support the on-demand knowledge needs of brand marketers, agency professionals, media industry suppliers, educators, content studios, content creators and diverse communities, MediaVillage is launching MeetingPrep.com, an open AI-fueled search and market intelligence platform. In addition to the most accurate and relevant vertical industry search engine, MeetingPrep will incorporate Giide, an interactive audio learning app; Ad Learning Exchange, a curriculum-focused online education resource; and Advancing Diversity Meet-Ups, connecting talent to jobs. The power of MediaVillage comes from the engagement and real-world experience of companies and organizations. Through our collective impact approach, we implement effective and cost efficient B2B growth solutions. ...

Read More

Rocket.Chat's Bruno Bin believes that good leadership plays a vital role in making a sales and marketing strategy successful.

Media 7 | March 23, 2022

Bruno Bin, VP of Marketing at Rocket.Chat takes us through Rocket.Chat's innovate new features and their remote work culture. Read on to know more about his thoughts on the recent paradigm shift in the B2B marketplace, benchmarks of a successful marketing and sales strategy in his latest interview with Media 7....

Read More

Related News

CHANNEL PARTNERSHIPS

Altair Names Redington as Distributor for Middle East and African Regions

HPCwire | May 29, 2023

Altair, a global leader in computational science and artificial intelligence (AI), announced that Redington, an integrated technology solutions provider, has joined Altair’s growing channel partner network. As a channel partner for the Middle East and African regions, Redington will deliver Altair’s portfolio of data analytics and simulation solutions. “We are thrilled to expand into the Middle East and Africa and leverage the strengths of Redington, a large and well-established player in the market,” said Pavan Kumar, senior vice president of global indirect business, Altair. “The region is highly receptive to implementing futuristic technologies and we are confident this collaboration will allow customers to transform their business with Altair’s cutting-edge solutions and Redington’s proven market expertise.” With Altair’s portfolio, organizations will benefit from comprehensive, open-architecture solutions for data analytics and AI, computer-aided engineering (CAE), and high-performance computing (HPC), to enable innovative and sustainable products and processes in an increasingly connected world. In addition to offering Altair software, Redington will host detailed training workshops and educate its vast network of partners to take Altair solutions to market. “We are excited to strengthen our portfolio with a global leader like Altair,” said Dharshana Kosgalage, head of technology solutions group, Redington. “At Redington, our priority is to bring innovative and futuristic solutions to our customers in the region. Altair’s software and cloud solutions will enable our customers to augment their productivity and efficiency, which will deliver higher levels of performance. Together, we look forward to enhancing operational excellence for our customers with Altair.” Altair works with a global network of channel and technology partners. To learn more or to become a partner, visit: https://www.altair.com/partners. About Altair Altair (Nasdaq: ALTR), is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. About Redington Limited Redington Limited, an integrated technology solutions provider and a Fortune 500 company, enables businesses in their digital transformation journeys by addressing technology friction – the gap between innovation and adoption. With presence across 38 markets through 60 subsidiary offices, over 290+ brand associations, and 40,000 channel partners, Redington enables seamless and end-to-end distribution for all categories of IT/ITeS, Telecom, Lifestyle, and Solar products in India, Singapore, South Asia, Middle East, Africa and Turkey. Through its concentrated focus on technology, innovations, and partnerships, Redington is one of the most trusted distributors of products, services, and solutions across the world.

Read More

CHANNEL PARTNERSHIPS

Seceon Expands Leadership Team with William Toll as VP of Marketing to Serve MSP and MSSP Communities

PR Newswire | May 26, 2023

Seceon, the pioneer of the first cybersecurity platform that augments and automates security operations services for MSPs and MSSPs, with an AI and ML-powered aiSIEM, aiXDR and aiMSSP platform, announced that it hired William Toll, a long-time IT channel industry veteran as VP of Marketing. Toll will lead marketing, product marketing, digital, events, and partner marketing teams to drive recruitment of new partners, and work with existing Seceon's 250+ MSP and MSSP partners to drive their growth beyond 7,000 customers. "We are thrilled to have William join Seceon to help us accelerate the success we are experiencing in the MSP and MSSP communities," said Chandra Pandey, Seceon CEO. "The need for an effective, yet profitable platform to build managed security services is growing quickly and with William's leadership, Seceon will accelerate the growth of our market share around the globe." William has led B2B Marketing, Product Marketing, and Product Management positions in the cybersecurity, managed service provider, and cloud computing industries. Most recently he held Product Marketing leadership positions at Netography, ReversingLabs and Acronis. Under William's leadership, Acronis significantly increased Acronis' number of active MSP partners with a strong partner and community centric strategy. "The opportunity to build and execute global go-to-market, partner recruitment and partner enablement programs for Seceon is very exciting," said William Toll, Seceon VP of Marketing. "Managed services have been a career long focus of mine and connecting Seceon with the MSP and MSSP community with an efficient and effective AI and ML-powered cybersecurity platform to build security services on top of is timely." "Seceon's push to accelerate revenue growth, empower our existing MSP and MSSP partner community, and grow across the globe has led to several key appointments this month including the strategic marketing leader, William Toll, to serve this community," said Lalit Shinde, Seceon CRO. The Seceon teams are speaking and exhibiting at events worldwide. Our latest event was at the IDC South Africa CIO Summit 2023. Lalit Shinde, Seceon CRO spoke and exhibited with our regional partners, learn more in the blog post about the event. To join the Seceon partner program or schedule a demo, please visit www.seceon.com. About Seceon Seceon enables MSPs and MSSPs to reduce cyber threat risks and their security stack complexity while greatly improving their ability to detect and block threats, and breaches at scale. Seceon's Open Threat Management (OTM) platform augments and automates MSP and MSSP security services with our AI and ML-powered aiSIEM, aiXDR and aiMSSP platform. The platform delivers gapless coverage by collecting telemetry from logs, identity management, networks, endpoints, clouds, and applications. It's all enriched and analyzed in real-time by applying threat intelligence, AI and ML models built on behavioral analysis, and correlation engines to create reliable, transparent detections and alerts. Over 250 partners are reselling and/or running high-margin, efficient security services with automated cyber threat remediation and continuous compliance for over 7,000 clients. Learn how to jumpstart your security services, with high-margins, with Seceon's award-winning aiSIEM, aiXDR, aiMSSP solutions. Request a demo today and learn how leading service providers and IT teams are efficiently running their security operations. Visit www.seceon.com to learn more and schedule a demo.

Read More

CHANNEL PARTNERSHIPS

FluentStream Signs Strategic Partnership with Tele-Dynamics

Business Wire | May 24, 2023

FluentStream, the preferred cloud communications provider by small and midsize organizations, today announced a strategic partnership with Tele-Dynamics (TDNYC), a provider of hosted voice services based in Secaucus, New Jersey. TDNYC’s hosted customers will be upgraded to the FluentStream unified communications platform over the coming months. Additionally, TDNYC has become a FluentStream channel partner and will help the company expand its east coast presence. TDNYC has provided business communication solutions and managed services to a wide spectrum of organizations primarily located in New Jersey and New York for more than 40 years. The company is highly focused on providing concierge-level customer service to ensure every implementation meets the customer’s unique business needs. “A strategic partnership requires a high degree of compatibility and an even higher degree of trust between the two entities to ensure the transition process is as seamless as possible for every customer,” said Cass Gilmore, CEO, FluentStream. “It’s unique to find both, which makes strategic partnerships incredibly meaningful. We look forward to welcoming Tele-Dynamics’ customers into the FluentStream community and working with their team as valued channel partners going forward.” FluentStream offers customers more than 100 communications features, integration with widely used CRM solutions, sophisticated reporting, and web and mobile applications. In addition to its modern business phone system, FluentStream’s cloud-based communications platform provides organizations with premium contact center features designed to optimize the end-user experience. FluentStream is also fiercely dedicated to providing 24/7 U.S.-based human customer support. “Tele-Dynamics and FluentStream share similar core business principles, especially related to the importance of customer service,” said Robert Pullman, CEO, Tele-Dynamics. “Moving our customers to the FluentStream platform will give them more advanced features to optimize their business communications landscape while preserving the individualized customer support that has crystalized so many of our customer relationships. This is a positive move for our customers and for our business.” To learn more about FluentStream’s award-winning partner program, visit https://www.fluentstream.com/partner-program/. About FluentStream FluentStream is a cloud communications company that simplifies and automates how small to medium-sized businesses communicate with their customers. FluentStream enables service, sales and other professionals to deliver an exceptional customer experience from any device or location. Inc. 5000 has recognized FluentStream as one of the fastest-growing private companies for five consecutive years, and BuiltIn named FluentStream one of the best places to work. For more information, visit www.fluentstream.com and connect on Linkedin.

Read More

CHANNEL PARTNERSHIPS

Altair Names Redington as Distributor for Middle East and African Regions

HPCwire | May 29, 2023

Altair, a global leader in computational science and artificial intelligence (AI), announced that Redington, an integrated technology solutions provider, has joined Altair’s growing channel partner network. As a channel partner for the Middle East and African regions, Redington will deliver Altair’s portfolio of data analytics and simulation solutions. “We are thrilled to expand into the Middle East and Africa and leverage the strengths of Redington, a large and well-established player in the market,” said Pavan Kumar, senior vice president of global indirect business, Altair. “The region is highly receptive to implementing futuristic technologies and we are confident this collaboration will allow customers to transform their business with Altair’s cutting-edge solutions and Redington’s proven market expertise.” With Altair’s portfolio, organizations will benefit from comprehensive, open-architecture solutions for data analytics and AI, computer-aided engineering (CAE), and high-performance computing (HPC), to enable innovative and sustainable products and processes in an increasingly connected world. In addition to offering Altair software, Redington will host detailed training workshops and educate its vast network of partners to take Altair solutions to market. “We are excited to strengthen our portfolio with a global leader like Altair,” said Dharshana Kosgalage, head of technology solutions group, Redington. “At Redington, our priority is to bring innovative and futuristic solutions to our customers in the region. Altair’s software and cloud solutions will enable our customers to augment their productivity and efficiency, which will deliver higher levels of performance. Together, we look forward to enhancing operational excellence for our customers with Altair.” Altair works with a global network of channel and technology partners. To learn more or to become a partner, visit: https://www.altair.com/partners. About Altair Altair (Nasdaq: ALTR), is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. About Redington Limited Redington Limited, an integrated technology solutions provider and a Fortune 500 company, enables businesses in their digital transformation journeys by addressing technology friction – the gap between innovation and adoption. With presence across 38 markets through 60 subsidiary offices, over 290+ brand associations, and 40,000 channel partners, Redington enables seamless and end-to-end distribution for all categories of IT/ITeS, Telecom, Lifestyle, and Solar products in India, Singapore, South Asia, Middle East, Africa and Turkey. Through its concentrated focus on technology, innovations, and partnerships, Redington is one of the most trusted distributors of products, services, and solutions across the world.

Read More

CHANNEL PARTNERSHIPS

Seceon Expands Leadership Team with William Toll as VP of Marketing to Serve MSP and MSSP Communities

PR Newswire | May 26, 2023

Seceon, the pioneer of the first cybersecurity platform that augments and automates security operations services for MSPs and MSSPs, with an AI and ML-powered aiSIEM, aiXDR and aiMSSP platform, announced that it hired William Toll, a long-time IT channel industry veteran as VP of Marketing. Toll will lead marketing, product marketing, digital, events, and partner marketing teams to drive recruitment of new partners, and work with existing Seceon's 250+ MSP and MSSP partners to drive their growth beyond 7,000 customers. "We are thrilled to have William join Seceon to help us accelerate the success we are experiencing in the MSP and MSSP communities," said Chandra Pandey, Seceon CEO. "The need for an effective, yet profitable platform to build managed security services is growing quickly and with William's leadership, Seceon will accelerate the growth of our market share around the globe." William has led B2B Marketing, Product Marketing, and Product Management positions in the cybersecurity, managed service provider, and cloud computing industries. Most recently he held Product Marketing leadership positions at Netography, ReversingLabs and Acronis. Under William's leadership, Acronis significantly increased Acronis' number of active MSP partners with a strong partner and community centric strategy. "The opportunity to build and execute global go-to-market, partner recruitment and partner enablement programs for Seceon is very exciting," said William Toll, Seceon VP of Marketing. "Managed services have been a career long focus of mine and connecting Seceon with the MSP and MSSP community with an efficient and effective AI and ML-powered cybersecurity platform to build security services on top of is timely." "Seceon's push to accelerate revenue growth, empower our existing MSP and MSSP partner community, and grow across the globe has led to several key appointments this month including the strategic marketing leader, William Toll, to serve this community," said Lalit Shinde, Seceon CRO. The Seceon teams are speaking and exhibiting at events worldwide. Our latest event was at the IDC South Africa CIO Summit 2023. Lalit Shinde, Seceon CRO spoke and exhibited with our regional partners, learn more in the blog post about the event. To join the Seceon partner program or schedule a demo, please visit www.seceon.com. About Seceon Seceon enables MSPs and MSSPs to reduce cyber threat risks and their security stack complexity while greatly improving their ability to detect and block threats, and breaches at scale. Seceon's Open Threat Management (OTM) platform augments and automates MSP and MSSP security services with our AI and ML-powered aiSIEM, aiXDR and aiMSSP platform. The platform delivers gapless coverage by collecting telemetry from logs, identity management, networks, endpoints, clouds, and applications. It's all enriched and analyzed in real-time by applying threat intelligence, AI and ML models built on behavioral analysis, and correlation engines to create reliable, transparent detections and alerts. Over 250 partners are reselling and/or running high-margin, efficient security services with automated cyber threat remediation and continuous compliance for over 7,000 clients. Learn how to jumpstart your security services, with high-margins, with Seceon's award-winning aiSIEM, aiXDR, aiMSSP solutions. Request a demo today and learn how leading service providers and IT teams are efficiently running their security operations. Visit www.seceon.com to learn more and schedule a demo.

Read More

CHANNEL PARTNERSHIPS

FluentStream Signs Strategic Partnership with Tele-Dynamics

Business Wire | May 24, 2023

FluentStream, the preferred cloud communications provider by small and midsize organizations, today announced a strategic partnership with Tele-Dynamics (TDNYC), a provider of hosted voice services based in Secaucus, New Jersey. TDNYC’s hosted customers will be upgraded to the FluentStream unified communications platform over the coming months. Additionally, TDNYC has become a FluentStream channel partner and will help the company expand its east coast presence. TDNYC has provided business communication solutions and managed services to a wide spectrum of organizations primarily located in New Jersey and New York for more than 40 years. The company is highly focused on providing concierge-level customer service to ensure every implementation meets the customer’s unique business needs. “A strategic partnership requires a high degree of compatibility and an even higher degree of trust between the two entities to ensure the transition process is as seamless as possible for every customer,” said Cass Gilmore, CEO, FluentStream. “It’s unique to find both, which makes strategic partnerships incredibly meaningful. We look forward to welcoming Tele-Dynamics’ customers into the FluentStream community and working with their team as valued channel partners going forward.” FluentStream offers customers more than 100 communications features, integration with widely used CRM solutions, sophisticated reporting, and web and mobile applications. In addition to its modern business phone system, FluentStream’s cloud-based communications platform provides organizations with premium contact center features designed to optimize the end-user experience. FluentStream is also fiercely dedicated to providing 24/7 U.S.-based human customer support. “Tele-Dynamics and FluentStream share similar core business principles, especially related to the importance of customer service,” said Robert Pullman, CEO, Tele-Dynamics. “Moving our customers to the FluentStream platform will give them more advanced features to optimize their business communications landscape while preserving the individualized customer support that has crystalized so many of our customer relationships. This is a positive move for our customers and for our business.” To learn more about FluentStream’s award-winning partner program, visit https://www.fluentstream.com/partner-program/. About FluentStream FluentStream is a cloud communications company that simplifies and automates how small to medium-sized businesses communicate with their customers. FluentStream enables service, sales and other professionals to deliver an exceptional customer experience from any device or location. Inc. 5000 has recognized FluentStream as one of the fastest-growing private companies for five consecutive years, and BuiltIn named FluentStream one of the best places to work. For more information, visit www.fluentstream.com and connect on Linkedin.

Read More

Spotlight

Affise - performance marketing software

Affise is the performance marketing solution that puts you in control. Creatives and conversions, publishers and payments, everything is right where you need it, easy to manage and analyze. Over 100+ companies using Affise for driving their business forward with conversion-based costs instead of...

Events

Resources

resource image

CHANNEL PARTNERSHIPS

Knox: Introducing the Samsung Knox Partner Program

Video

resource image

CHANNEL PARTNERSHIPS

2023 Channel Partner Event Recap - San Francisco, CA

Video

resource image

MARTECH

Why Channel Partners Don’t Use Market Development Funds

Video

Events