Marketing to end customers through the channel is one of the biggest challenges for any B2B marketing organization. Everything gets (at least) twice as hard.
Combined sales motions, unified value propositions and messaging, joint marketing programs, and channel training and enablement are just some of the line items we have to tackle. And, if that wasn’t enough, not all channel partners are created equal – and we have to deal with that as well.
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It’s time for end of year planning, so we’ve brought together an expert lineup of guest speakers to help you prepare for 2022.
We will learn :
How Internal Planning Promotes Peak Partner Performance
How to Build an International Channel Strategy from Scratch
How to Prepare for the Current Evolution of Channel
The 5 Predictions of Channel Software
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In this webinar, you will learn how your business can build a successful partner program. We’re joined by a panel of sales channel thought leaders, who will share their insights on how to make being selected as a partner for your company, a strategic milestone for a reseller on their road to success.
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While affiliate marketing to drive direct and immediate sales might be the strategy that gets the most buzz, there are several other flavors of partnership marketing available to retailers today that can also drive customer loyalty, brand awareness and a higher customer lifetime value over the long haul. Many merchants are finding success using influencers, bloggers, social media, and other content partners in tandem with affiliate marketing as a share of a well-rounded partnership marketing strategy.
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