Insider Insights on Creating a Compelling Partner Program

With the constant changes in the web, search, and social media it’s hard to know where to concentrate your efforts. During this SCORE webinar on December 4th, you’ll learn about the hottest current trends you should take advantage of to grow your business or nonprofit. We welcome your feedback, and you will have the opportunity to type your questions during the webinar. You’ll also learn about the free business advice and mentoring that SCORE of Montgomery County can provide for you.

Agility in business is nothing new. Businesses have always needed to be agile—experimenting, adapting, and changing—to succeed. But the difference today is the speed and scale of change required. Technologies are constantly evolving and customers, partners, and our own teams have new expectations and demands that need to be met. Now is the perfect time for tech leaders to build on what we’ve collectively learned over the past 18 months, and prepare for a comeback by embracing marketing agility. In this webinar, we’ll discuss three different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach.

After working as the NBA’s first full-time social media specialist and making a career out of building loyal digital followings for corporate brands, Greg realized how much raising a child and growing an effective social media community had in common. As a first-time parent, he’s found that issues like building a social community and measuring success are just like raising a newborn baby in the sense that you need to nurture it, give it constant attention and experiment with different methods.

Missed our webinar “Building an MDF Program for Today’s Channel Ecosystem“? The good news is that the webinar is now available to watch on demand. Listen in as Channel Mechanics VP of Sales, John McArdle, is joined by an international panel of channel marketers: Ryan Griffis, Manager Global Channel Programs at Extreme Networks, Mimish Lesperance, Director Field Channel Marketing Americas at Barracuda and Kenneth Fox, CEO at Channel Mechanics as they discuss the future of MDF. So if you’re wondering whether an MDF program is still relevant in today’s partner ecosystem or indeed how best to measure and justify the ROI of your program, you are sure to pick up some good tips from our panel session.