How to achieve the greatest ROI from partnership marketing

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While affiliate marketing to drive direct and immediate sales might be the strategy that gets the most buzz, there are several other flavors of partnership marketing available to retailers today that can also drive customer loyalty, brand awareness and a higher customer lifetime value over the long haul. Many merchants are finding success using influencers, bloggers, social media, and other content partners in tandem with affiliate marketing as a share of a well-rounded partnership marketing strategy.
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OTHER ON-DEMAND WEBINARS

What's Coming This Year: Marketo's 2019 Marketing Predictions

Marketo

2019 is here, and so are Marketo's marketing predictions for this year! Watch Mike Madden, Paulo Martins, and Paul Wilson for their webinar, What's Coming This Year: Marketo's 2019 Marketing Predictions, to learn about the trends you should be ready for in 2019. You'll hear from: Mike Madden, Head of Commercial Demand Generation.
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Show Me the Money: The Role of Content in B2B Revenue Growth

We all know happy customers are repeat customers – a particularly important point in this age where renewing business is as crucial as winning it in the first place. Whether for new buyers or existing customers, delivering compelling content is a critical way to keep them engaged.
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The Future of Channel Marketing On-Demand Webinar

Recorded on June 6, 2019, this webinar features guest speaker Jay McBain, Principal Analyst with Forrester and BrandMuscle's EVP of Product Management, Jason Tabeling. Learn about the five emerging trends impacting channel marketing and hear how channel marketers can prepare for these changes.
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Channel Partner Marketing: One Size Does Not Fit All

This webinar highlights why a catch-all, 'campaign-in-a-box' approach to channel Partner marketing is broken and how to create an evolved partner marketing programme.
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