Brightedge
As a digital marketing manager, Jeanne continues to transform Maxim Integrated into a more digitally-tuned, agile company, through data-driven marketing and enterprise-wide education. Managing analytics and SEO since 2013, she leverages both areas to increase customer acquisition and drive customer engagement.As a key leader in Maxim’s web redesign in 2014, she led the efforts to optimize the website experience with SEO in mind. This redesign resulted in an over 30% increase in organic traffic for the company’s top product area. Jeanne also led the company’s Storefront UI redesign, which resulted in 300% revenue growth for its e-commerce channel.
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Marketing is on the move. In our latest State of Marketing report, uncover insights from over 8,200+ leading marketers worldwide. Learn the five major trends set to rock the industry, so you can strengthen your strategy — and your career — for the year ahead and beyond.
We will look at trends in budgeting and priorities across B2B, discussing topics such as:
How creating a cohesive journey across channels and devices has emerged as a top priority for marketing execs;
How data is empowering marketers to deliver the trusted, personalized engagement customers expect;
New priorities and challenges around collaboration and organizational structures and processes.
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In our webinar “Partner Performance Dashboards for Tomorrow’s Channel Ecosystem”, we asked a number of poll questions. Tune into this extract ‘Poll results and Audience Q&A’ to gain insights from our expert panel consisting of Jeremy Butt (RingCentral), Balaji Subramanian (IGEL) and Kenneth Fox (Channel Mechanics).
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Customers have stopped seeing a line between digital and physical channels. They flow seamlessly between them and gravitate towards brands that can do the same. Indigo has grown from a bookstore into a destination brand known for customer-centric experiences that transcend channels and build loyalty. Andrea Limbardi, Indigo’s Ch
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