Bringing digital to life across channels
Customers have stopped seeing a line between digital and physical channels. They flow seamlessly between them and gravitate towards brands that can do the same. Indigo has grown from a bookstore into a destination brand known for customer-centric experiences that transcend channels and build loyalty.
Andrea Limbardi, Indigo’s Chief Customer and Digital Officer, has been with the brand for 20 years and has played a critical role in its evolution. In this masterclass she shares her insights on the retail market and explains:
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What it takes to create a two-way dialogue with customers
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Why the word 'omnichannel' falls short
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How to capitalize on the symbiotic relationship between ecommerce and brick-and-mortar
Speaker :
Andrea Limbardi, Chief Customer and Digital Officer, Indigo