Building the Roadmap to SEO Success: Maxim Integrated

Whether you’ve been confused about email analytics from the start or are an expert data scientist there’s no denying the rules around consumer data are quickly evolving and we as email marketers must adapt, you'll get plenty from this webinar by Karen Talavera.

Find out why B2B marketers and sellers can’t seem to get on the same page when it comes to sales collateral—and what you can do to buck the trend—from Allego’s Wayne St. Amand, CMO, and Jake Miller, senior product marketing manager. Watch this webinar and learn: The primary reasons why sales and marketing alignment is so difficult How B2B marketers and sales can co-create content to ensure what’s developed is impactful Why content management is still critical, but a focus on content activation is overdue

Programmatic is an essential and powerful component of any marketing budget. However, it often involves many layers of technology that can lead to an opaque ecosystem and thus wasted ad budgets and time. In order to combat this lack of transparency, advertisers have developed multiple approaches to their programmatic buying. From taking the strategic lead with their agencies via analytics and data ownership to full in-house programmatic trading, there is a spectrum of ways advertisers are taking control of programmatic. In this webinar, Jay Wilder, product marketing lead, and Nate Sandford, solutions engineer, discuss how leading brands are using Datorama to own their programmatic campaigns, ultimately achieving transparency, moving faster to hit their objectives, and turning programmatic into a growth engine for their business.

In this webinar, Citation Labs founder Garrett French & Sr. Director of Strategy James Wirth go through the process of setting up a link-building campaign for multiple sites chosen from audience attendees as they select pages to include and set goals for each. They then demonstrate their linking context development framework. If you're new to link-building, using the provided framework will easily save you weeks, even months, and kick-start your link-building campaign. Fine-tuning your existing link-building efforts will make your campaigns more targeted, more relevant, more successful!