While affiliate marketing to drive direct and immediate sales might be the strategy that gets the most buzz, there are several other flavors of partnership marketing available to retailers today that can also drive customer loyalty, brand awareness and a higher customer lifetime value over the long haul. Many merchants are finding success using influencers, bloggers, social media, and other content partners in tandem with affiliate marketing as a share of a well-rounded partnership marketing strategy.
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We get it social media’s been a key piece of your marketing strategy for a while, but do you truly have all of the elements in place to make your social media strategy not just hum but rock? Join Marketo social media marketing rock stars Lisa Marcyes and Scott Minor to hear about all the latest advancements in social media marketing and how you can leverage them to rock with your audience.
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Brightedge
As a digital marketing manager, Jeanne continues to transform Maxim Integrated into a more digitally-tuned, agile company, through data-driven marketing and enterprise-wide education. Managing analytics and SEO since 2013, she leverages both areas to increase customer acquisition and drive customer engagement.As a key leader in Maxim’s web redesign in 2014, she led the efforts to optimize the website experience with SEO in mind. This redesign resulted in an over 30% increase in organic traffic for the company’s top product area. Jeanne also led the company’s Storefront UI redesign, which resulted in 300% revenue growth for its e-commerce channel.
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It’s time for end of year planning, so we’ve brought together an expert lineup of guest speakers to help you prepare for 2022.
We will learn :
How Internal Planning Promotes Peak Partner Performance
How to Build an International Channel Strategy from Scratch
How to Prepare for the Current Evolution of Channel
The 5 Predictions of Channel Software
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