10 Steps to Make Your Social Media Marketing Strategy Rock

With all of the changes Google has been making over the past year, including its cookieless world, and as we begin to enter the new post-normal, marketers are looking to reinvent their search strategies — especially personalization. But where do you start? Join Adthena’s VP of Marketing, Ashley Fletcher, who will help alleviate the stress of how to adapt to the new post-normal and share other alternatives to personalization.

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky. In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your customer acquisition.

Navigating the funding waters can be challenging and how you tackle obstacles along the way will make or break your brand. Whether you’ve obtained $20M in Series A, or just completed a $250M Series D round, knowing where to allocate the money and how to build a marketing strategy around these milestones is complex. Once a brand has reached later-stage investments, your likelihood of failure will have dropped from 90 to 26 percent. We want to see your brand succeed in the fight to reach brand awareness, funding and ROI goals.

Given the demands of today’s complex technology solution selling landscape, it comes as no surprise that companies need to reevaluate and reinvent more sophisticated channel and partner strategies. Make choices now to strengthen your company’s competitive position in the post-Covid world. By investing in customer relationships and channel partnerships and creating long-term programs to nurture and reward loyalty, companies can support key customers, channel partners and suppliers to succeed during and immediately after the crisis. This webinar is for Digital Industry executives seeking to leverage channel partner program benefits as a force multiplier to scaling their business.