The Science of Lead Generation

In the webinar, Michalla Mannino SEO Specialist at ABT electronics, Milestone Solutions Manager Brett Dugan and Milestone VP of Marketing Erik Newton discussed the latest critical role FAQs play in content marketing and discovery.

CRN ChannelCasts are versatile, web-based seminars that can be used to educate and inform solution providers on any topic. Give your partners the training and motivation they need to increase revenue and grow their businesses, or introduce prospective partners to your offerings and the benefits of your partner program.

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI), vertical competition…. these are just a few of the trends that are transforming the digital landscape, and changing how brands function internally as well as how they relate to their customers.

According to Gartner’s CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution. In this session, JD will show how you can change that by syncing your B2B marketing goals and business metrics across PPC campaigns to grow your business.