Improving B2B Paid Marketing Campaign Effectiveness Through Pipeline Measurement

Whether you’ve been confused about email analytics from the start or are an expert data scientist there’s no denying the rules around consumer data are quickly evolving and we as email marketers must adapt, you'll get plenty from this webinar by Karen Talavera.

The event channel as we know it has changed. The virtual event boom ignited demand for better digital productions. And the industry responded with creative ways to drive virtual engagement and increase registration and attendance levels. When in-person events were moved online, marketers were able to capture event data, activate it more easily, and show ROI—or more aptly, return on events (ROE). Now, as in-person events return, 72% of future events will include more robust digital components, according to a Forrester survey of marketers and event planners. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cvent’s Alyssa Peltier, senior manager, industry solutions. She discussed how marketers can strategically align their business goals and event mix for growth.

What does diversity in channel look like? We sat down with Karine Elsen, VP of Partner Marketing at Avalara, and Gauri Chawla, VP of Global Partners and Alliances at inRiver to address the realities of diversity in channel.

Learn how you can grow your business through digital marketing tactics.