5 Disruptions Reshaping Marketing As We Know It

Geek out on email with the email marketing experts at Essence of Email

During this webinar, Goldie will cover: - How to build your personal brand when working for a conservative organization like a law firm or the government. - What value a law student or new attorney can offer when trying to build connections. - How to find your unique value and brand when you start your own firm or nonprofit. - What social media platforms you should use to build your personal brand aside from LinkedIn such as Instagram, Facebook, Twitter, and more.

Is your marketing strategy ready for 2019? Stay ahead of the curve by learning about the biggest marketing trends that will change the way marketers think about chatbots, social e-commerce and video next year. During the webinar, you'll learn about:

Hi everyone! First, I want to kick things off with a little bit of scary news. This past year, Rand Fishkin from SEO Moz, now of SparkToro, released this slide in one of his presentations about the ever-changing SERPs and on-SERP SEO, to discuss some trends that we’ve been seeing in terms of where traffic is really headed. In his presentation, Rand compared organic traffic starting on February 2016 to February 2018, to see what big changes occurred in terms of traffic. If we start with the top row and look at desktop, we can see that in general, desktop between 2016 and 2018 is the same-ish. Paid traffic grew just slightly. And then there’s this “no clicks” category – and this no clicks category is really intriguing, because this means there’s information that’s coming from Google’s own properties, or from various search integrations that basically are not delivering traffic to your site, so that’s 34% of searches that don’t result in a click.