CRN ChannelCasts

Hi everyone! First, I want to kick things off with a little bit of scary news. This past year, Rand Fishkin from SEO Moz, now of SparkToro, released this slide in one of his presentations about the ever-changing SERPs and on-SERP SEO, to discuss some trends that we’ve been seeing in terms of where traffic is really headed. In his presentation, Rand compared organic traffic starting on February 2016 to February 2018, to see what big changes occurred in terms of traffic. If we start with the top row and look at desktop, we can see that in general, desktop between 2016 and 2018 is the same-ish. Paid traffic grew just slightly. And then there’s this “no clicks” category – and this no clicks category is really intriguing, because this means there’s information that’s coming from Google’s own properties, or from various search integrations that basically are not delivering traffic to your site, so that’s 34% of searches that don’t result in a click.

Do you like Podcasts? SEO&PPC podcasts in this case. Well, you might get used to listening one, but here is the live shooting of SEMrush podcats, of course, you can listen to any episodes later. But remember No Live questions when you listening to it as pure podcats .This week’s Search Marketing Scoop podcast with David Bain will discuss all the biggest search news and give you actionable insights on how to navigate through the challenges that come with Google updates. Andy Drinkwater, a prominent SEO consultant, and B2Linked Founder, AJ Wilcox, are the experts who will reveal all the latest Google news and what’s behind each headline on our YouTube live broadcast.

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI.

Recorded, this webinar features guest speaker Jay McBain, Principal Analyst with Forrester and BrandMuscle's EVP of Product Management, Jason Tabeling. Learn about the five emerging trends impacting channel marketing and hear how channel marketers can prepare for these changes.