The Definitive Guide to the Ambiguous Role of Product Marketing

Do you have what it takes to rank among the top 501 managed service providers in the world? Every year, MSPs from around the globe throw their hats in the ring to see how they stack up against their peers. Join MSP 501 Senior Editor Kris Blackmon on Tuesday, March 5 at 2:00 pm ET to learn about the 501, hear about industry trends straight from the experts, and get the inside scoop on how to apply.

Your Salesforce CRM was purpose-built to help you track interactions, improve sales processes and otherwise bring sense to the traditional chaos of sales and marketing. Same with Salesforce Communities, which you may use as a makeshift PRM. If you’re like most companies, you couldn’t imagine doing business without it. Doesn’t it make sense to bring the same level of automation to partner marketing and sales? Think about it: You need partners to perform at their best, which includes managing effective and compliant marketing campaigns on your behalf. These activities demand world-class Through Channel Marketing Automation (TCMA) from Impartner. In this on-demand video presentation, Impartner’s Robb Franks, director of sales engineering, walks channel professionals through the foundation of TCMA, its unique capabilities and use cases for companies just like yours. Among other things, Franks discusses the following: Ways to extend your marketing content through TCMA How you can create a dynamic per-partner, co-branded experience for prospects Ways to curate user experiences for certain solutions or topics How partners can nurture leads from within your TCMA portal

Estimates vary but the global market for cybersecurity technology and services topped $150 billion for the first time in 2020. Not surprisingly, scores of vendors and tech partners are jumping into this red-hot market. In 2020, more than 800 new cybersecurity startups were launched. Partners have never had so many choices — or so much confusion. As a result, the partner journeys you create — from recruitment to onboarding to management and retention — must deliver a solid partner value proposition. In fact, they have become as critical to your success as the products and services you provide. Learn about key trends in cybersecurity (XDR, Zero Trust, etc.) and how they influence what’s happening in the channel and what’s working for both vendors and partners in this video, The Ultimate State of the Channel in Cybersecurity. The webinar features the Enterprise Strategy Group’s (ESG) top cybersecurity and channels analysts, plus channel thought leaders from security heavyweights Proofpoint, Armis and Bitglass.

Gerry Bavaro, SVP, Enterprise Solutions, Merkle and Ruth Kirshner, Director Advertiser Sales, Google discuss how you can capitalize on the shift from data-based to people-based marketing that's shaking up the marketing world.