Your Salesforce CRM was purpose-built to help you track interactions, improve sales processes and otherwise bring sense to the traditional chaos of sales and marketing. Same with Salesforce Communities, which you may use as a makeshift PRM. If you’re like most companies, you couldn’t imagine doing business without it.
Doesn’t it make sense to bring the same level of automation to partner marketing and sales?
Think about it: You need partners to perform at their best, which includes managing effective and compliant marketing campaigns on your behalf. These activities demand world-class Through Channel Marketing Automation (TCMA) from Impartner.
In this on-demand video presentation, Impartner’s Robb Franks, director of sales engineering, walks channel professionals through the foundation of TCMA, its unique capabilities and use cases for companies just like yours.
Among other things, Franks discusses the following:
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Ways to extend your marketing content through TCMA
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How you can create a dynamic per-partner, co-branded experience for prospects
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Ways to curate user experiences for certain solutions or topics
How partners can nurture leads from within your TCMA portal