How to Build and Lead an Adaptable Marketing Team

Digital marketing leaders must use a variety of channels to impact their overall goals. According to a recent Gartner survey, 54% of marketing leaders leverage social as a key channel to support their overall digital marketing strategy. As part of a new webinar series featuring Gartner Digital IQ Channel Benchmarks, this complimentary session shares key findings from the Digital IQ: Social Marketing Benchmarks 2021 report. The report assesses the evolving social media landscape, analyzing the performance of more than 1,200 brands across platforms such as Facebook, Instagram, Twitter and YouTube. The Digital IQ, the benchmarks and all underlying data is only available to Gartner for Marketers clients. Leadership council members and non-license holders may inquire about this level of access from their account representative.

Want to run Google Ads campaigns, but don’t know where to start? Watch this webinar and learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today, customer’s online behavior has completely revolutionized the concept of the customer journey. That journey is now more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions.From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.Google Ads offer a wide stack of powerful solutions to intercept and interact with potential customers along the different stages of their online journey. In this webinar, we will present Google Search Ads, a foundational component any digital marketer should include in her/his strategy. Google Search Ads allow advertisers to get in touch with “high-value users”, i.e. those that are showing a strong interest towards a certain product/service and are actively searching for it online!

Marketing measurement is not a precise science, and that’s okay. Data collection gets evermore challenging, threatening marketers’ ability to collect and analyze data. So, what’s a marketer to do? This complimentary webinar will help you take better advantage of the data you have, improve decision making and embrace the imprecision of marketing measurement.

The communication landscape has shifted to a preference for chatting and texting. But businesses haven't kept up. In fact, less than 1% of companies are able to automatically communicate with customers via Facebook Messenger. Yet 55% of consumers are interested in interacting with a business using messaging apps! Facebook Messenger represents one of the greatest untapped growth marketing channels of the next few years.