Rethinking Ad-Tech, Part 1: Global Conversion Tactics in 2019

Zoom exhaustion is real. You’re not alone if you’ve experienced remote channel management, partner engagement, and relationship building as sometimes challenging. In this webinar, we’ll discuss how to combat virtual meeting fatigue, cultivate remote channel engagement, and build rapport with partners.

Missed our webinar “Building an MDF Program for Today’s Channel Ecosystem“? The good news is that the webinar is now available to watch on demand. Listen in as Channel Mechanics VP of Sales, John McArdle, is joined by an international panel of channel marketers: Ryan Griffis, Manager Global Channel Programs at Extreme Networks, Mimish Lesperance, Director Field Channel Marketing Americas at Barracuda and Kenneth Fox, CEO at Channel Mechanics as they discuss the future of MDF. So if you’re wondering whether an MDF program is still relevant in today’s partner ecosystem or indeed how best to measure and justify the ROI of your program, you are sure to pick up some good tips from our panel session.

As a digital marketing manager, Jeanne continues to transform Maxim Integrated into a more digitally-tuned, agile company, through data-driven marketing and enterprise-wide education. Managing analytics and SEO since 2013, she leverages both areas to increase customer acquisition and drive customer engagement.As a key leader in Maxim’s web redesign in 2014, she led the efforts to optimize the website experience with SEO in mind. This redesign resulted in an over 30% increase in organic traffic for the company’s top product area. Jeanne also led the company’s Storefront UI redesign, which resulted in 300% revenue growth for its e-commerce channel.

In our personal lives, we know this intuitively: we should listen before we speak. We listen because we need to understand what matters to the person we are talking to, so we can connect with them.As humans, we learn this in kindergarten, but as brands, we’re still trying to figure out how. Audience expectations are higher than ever so you can’t afford not to know exactly what your audience wants. View this recording to watch Helen Todd of Sociality Squared and Skylar Piro of Sprout Social cover.