brighttalk
Product marketers are not building a product, nor are they selling a product, so what do they do? Most often, they find themselves at the intersection of product development, sales, and marketing. The role is ambiguous sometimes strategic with persona development, pricing, and messaging responsibilities or tactically focused on collateral, webinars, and research. Great product marketers thrive on the role’s ambiguity and cross-functionality. Attend this webinar for an inside look at the high-demand role of product marketing
Watch Now
Armed with new attitudes and emerging technologies, B2B marketers are now on the heels of their business-to-consumer (B2C) counterparts.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Terminus’ Justin Keller, vice president, marketing. He shared how B2B marketers are modeling the B2C playbook for multichannel engagement.
Watch Now
The event channel as we know it has changed. The virtual event boom ignited demand for better digital productions. And the industry responded with creative ways to drive virtual engagement and increase registration and attendance levels.
When in-person events were moved online, marketers were able to capture event data, activate it more easily, and show ROI—or more aptly, return on events (ROE). Now, as in-person events return, 72% of future events will include more robust digital components, according to a Forrester survey of marketers and event planners.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cvent’s Alyssa Peltier, senior manager, industry solutions. She discussed how marketers can strategically align their business goals and event mix for growth.
Watch Now
Find out what marketers have learned amid the challenges of the last two years, and gain insight into the future of marketing talent, technology, and strategy. Plus, hear key “State of Marketing Leadership” report highlights from Drift’s Katie Foote, SVP, revenue marketing, and Mark Kilens, vice president, content and community.
Watch Now