How To Set Up Google Ads Search Campaigns

Online video is one of the hottest marketing trends for 2019. While most marketers recognize the need to use video more effectively throughout the buyer's journey, they struggle with where to start, how to prioritize their video production efforts, and how to build a plan to ensure they stay on time and on budget.

Last week, we were joined by Oren Greenberg, growth advisor and former head of search at Wonga. Greenberg’s conversation with our own Chief Customer Officer, Alex Schaefer, covered the value of search throughout the sales funnel, how SEO integrates with other marketing and sales channels and teams, and how improved communication with the C-suite (paired with a thorough understanding of attribution) is the best way forward for SEOs in 2022.

Programmatic is an essential and powerful component of any marketing budget. However, it often involves many layers of technology that can lead to an opaque ecosystem and thus wasted ad budgets and time. In order to combat this lack of transparency, advertisers have developed multiple approaches to their programmatic buying. From taking the strategic lead with their agencies via analytics and data ownership to full in-house programmatic trading, there is a spectrum of ways advertisers are taking control of programmatic. In this webinar, Jay Wilder, product marketing lead, and Nate Sandford, solutions engineer, discuss how leading brands are using Datorama to own their programmatic campaigns, ultimately achieving transparency, moving faster to hit their objectives, and turning programmatic into a growth engine for their business.

In this webinar you’ll learn how to build a real-time content marketing engine that will empower your team to create the kind of responsive, high-impact content that consumers love to share. We’ll show you what the tangible benefits of real time marketing can be, and what processes, policies and tools you need to implement to make it work for you.