Modernizing and Extending Your Channel Partner

Missed our webinar “Building an MDF Program for Today’s Channel Ecosystem“? The good news is that the webinar is now available to watch on demand. Listen in as Channel Mechanics VP of Sales, John McArdle, is joined by an international panel of channel marketers: Ryan Griffis, Manager Global Channel Programs at Extreme Networks, Mimish Lesperance, Director Field Channel Marketing Americas at Barracuda and Kenneth Fox, CEO at Channel Mechanics as they discuss the future of MDF. So if you’re wondering whether an MDF program is still relevant in today’s partner ecosystem or indeed how best to measure and justify the ROI of your program, you are sure to pick up some good tips from our panel session.

We get it social media’s been a key piece of your marketing strategy for a while, but do you truly have all of the elements in place to make your social media strategy not just hum but rock? Join Marketo social media marketing rock stars Lisa Marcyes and Scott Minor to hear about all the latest advancements in social media marketing and how you can leverage them to rock with your audience.

Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start. In the first portion of this

Channel expert Jim Frey does a deep dive into the building blocks of starting a channel from scratch. Between recruiting partners, creating content, and setting KPIs, building a partner program can be daunting. Register today to learn: How to put partners at the center of your growth strategy How to prioritize different stages of the partner lifecycle How to know when you need automation tools