How to Build a Successful Channel from Scratch

Does your business serve the local neighborhood, city, or metro area? Do you value “foot traffic” as much as “website traffic?” Or are you in a destination area, frequented by tourists looking for a place to stay, a bite to eat, or something to do.

One of the many challenges marketers face is the ever growing need to keep up to date with new channels, devices, and technologies to reach the end consumer. Consumers are spread thin across several devices, websites, and platforms, so reaching them where they already consume or interact with content is how the modern marketer is approaching scaling their businesses.

When it comes to integrated marketing campaigns, there are about three brain fulls of questions you need to be thinking about. How do you make sure you’re getting the right information? Are you measuring the right things? How should I be reporting the metrics that come from different channels? How does it all work together? If you and your agency (or agencies you and your client) aren’t asking the right questions, you could be heading down the wrong road. To save you from having to backtrack and restart, in this webinar HubSpot’s Josh Chang and Hanapin’s Carrie Albright will show you what questions you should be asking your agency (and what they should be asking you) in each step of your campaign planning, and troubleshooting tips for working together in integrated marketing campaigns.

While brands know that customers increasingly expect more personalized experiences across all channels and devices, delivering on that promise is not without its challenges. This live, hour-long webinar will talk about three key components of an omnichannel personalized customer experience, based on real-world experience and best practices.