How to leverage the power of local search in your 2021 marketing strategy

Your Salesforce CRM was purpose-built to help you track interactions, improve sales processes and otherwise bring sense to the traditional chaos of sales and marketing. Same with Salesforce Communities, which you may use as a makeshift PRM. If you’re like most companies, you couldn’t imagine doing business without it. Doesn’t it make sense to bring the same level of automation to partner marketing and sales? Think about it: You need partners to perform at their best, which includes managing effective and compliant marketing campaigns on your behalf. These activities demand world-class Through Channel Marketing Automation (TCMA) from Impartner. In this on-demand video presentation, Impartner’s Robb Franks, director of sales engineering, walks channel professionals through the foundation of TCMA, its unique capabilities and use cases for companies just like yours. Among other things, Franks discusses the following: Ways to extend your marketing content through TCMA How you can create a dynamic per-partner, co-branded experience for prospects Ways to curate user experiences for certain solutions or topics How partners can nurture leads from within your TCMA portal

Customers have stopped seeing a line between digital and physical channels. They flow seamlessly between them and gravitate towards brands that can do the same. Indigo has grown from a bookstore into a destination brand known for customer-centric experiences that transcend channels and build loyalty. Andrea Limbardi, Indigo’s Ch

Feel like you can never generate enough leads or track the right metrics? Want to take your marketing campaigns to the next level but are overwhelmed by all the options? We can help. Rossell shared the most effective channels to focus on next year and the metrics to improve sales, leads, and ROI. Here is a quick recap of the webinar. For more details, complete the form to access the entire webinar.

Learn what at will matter when it comes to SEO in 2018 Which factors are most important to focus on Whats new with Google Algorithm and the updates What are some of the winning SEO strategies of 2018