Gerry Bavaro, SVP, Enterprise Solutions, Merkle and Ruth Kirshner, Director Advertiser Sales, Google discuss how you can capitalize on the shift from data-based to people-based marketing that's shaking up the marketing world.
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business2community
According to Gartner’s CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution. In this session, JD will show how you can change that by syncing your B2B marketing goals and business metrics across PPC campaigns to grow your business.
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Channel partners help you increase your sales, and create new revenue streams. You can increase your sales activity, drive new revenues and customers, and more easily capture opportunities you may not have been exposed to.So you need to enable your channel partners and resellers to be more successful by ensuring that they have the best tools and resources to sell more of your products and services.
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Strategically and efficiently prioritizing which project goes first can help you become a marketing rockstar, driving value for your team.
Urgent requests make it hard to prioritize the most strategic jobs. But when you standardize and centralize the entire process, you can make data-driven resource decisions and ensure the most strategic work gets done first.
In this webinar, join Adobe Workfront as they share six proven methods to handle the onslaught of marketing requests, prioritize the most important work, and increase your value to make 2022 your best year yet.
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