Cross-Channel Marketing Measurement with AppsFlyer & Merkle Sokrati

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Your customers expect you to know them beyond basic demographics – they want you to understand their motivations. Their intent. Their needs. Understanding customers is getting increasingly difficult and yet it is as paramount as ever. It takes integrations for high-value data, ML models to generate insights, and human planning to put these insights into action as a cohesive cross-channel media strategy.
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Spotlight

OTHER ON-DEMAND WEBINARS

Poll Results and Audience Q&A for Partner Performance Dashboards

In our webinar “Partner Performance Dashboards for Tomorrow’s Channel Ecosystem”, we asked a number of poll questions. Tune into this extract ‘Poll results and Audience Q&A’ to gain insights from our expert panel consisting of Jeremy Butt (RingCentral), Balaji Subramanian (IGEL) and Kenneth Fox (Channel Mechanics).
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Relationship Marketing: The Future of Omnichannel Personalization

Find out how to gain an understanding of consumers’ likes, interests, history, and preferences with empathy while delivering personalization in the right moments. Watch Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.
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The Facebook Ads Targeting Blueprint

landing.adespresso

With well over 2 billion users on Facebook and over a billion on Instagram, it’s important to know how to target just the right people so that you maximize your results and avoid wasted ad spend.
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How to Stop Wasting Money on Ads and Grow Your B2B Company

BigMarker

The 6-Step Process to Grow Your Business with Customer Conversations (and without wasting money on Facebook ads)! Winning attention is harder than ever. So you turn to content marketing...and sometimes it fails. So you turn to social media ads...and sometimes it fails. Or you turn to influencer marketing...and sometimes it fails.
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