The Facebook Ads Targeting Blueprint

Didn’t get a chance to attend Google Marketing Live this year? We’ve got you covered! The highly anticipated event is currently announcing update after update in Google’s platform, and if you’re not on top of them, you’ll be left behind in the industry. But beyond just knowing the updates and what they are, lies the value of being able to debate with other marketers, develop theories, and strategize about how you can use these updates for your business’s success. In this episode of The PPC Newsflash, our experts Jeff Allen and Lara Lowery will recap the top takeaways announced at Google Marketing Live, and have a discussion about what each update means for you. Don’t miss it.

In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive advantage. Marketers know that they have mastered data-driven decision making, but finding the right tools is a challenge and there are risks in relying on the wrong partner.

In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and con

Hailey will walk us through how she sets up her marketing dashboard to efficiently collect data from every campaign she works on. Before falling in love with growth marketing, Hailey was an English teacher for Teach for America in the Bronx. On her nights and weekends, she launched a mobile app startup, and was invited to pitch at SXSW. Her experience with entrepreneurship sparked a journey to answer one simple question, “How do you get someone to sign up for something or to buy something?”