How to Stop Wasting Money on Ads and Grow Your B2B Company

This webinar highlights why a catch-all, 'campaign-in-a-box' approach to channel Partner marketing is broken and how to create an evolved partner marketing programme.

Feel like you can never generate enough leads or track the right metrics? Want to take your marketing campaigns to the next level but are overwhelmed by all the options? We can help. Rossell shared the most effective channels to focus on next year and the metrics to improve sales, leads, and ROI. Here is a quick recap of the webinar. For more details, complete the form to access the entire webinar.

Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem in B2B marketing and sales. While the feud between marketing and sales is costly, it can be avoided. It’s time to end the finger-pointing once and for all, align our teams to maximize brand awareness, increase revenue, and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can we, as marketers, enable sales to do their job better? Let us show you. Join Drift’s Meghan Flannery, Director of Go-to-Market, and Julianne Thompson, Director of Sales Development, and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader.

Did you know that the U.S. alone has 179 million smartphone users? Or that nearly two-thirds of those smartphone users are more likely to purchase from companies whose mobile websites customize information to their location? Online searches with local intent are continuing to increase along with the expectations of the users doing those searches. That's why TopSpot Internet Marketing has teamed up with Google to discuss how companies of all shapes and sizes can utilize local search strategies to gain new business.