Aligning Partner Programs & Strategies for Hybrid/Multi-Cloud Success

Aligning Partner Programs
Given that IT buyer behavior is continuously evolving your partnering approaches and channel programs must evolve as well. In this webinar series we explore the latest research on implications of IT buyer behavior for channel strategy, partner engagement and enablement.

From Kevin Rhone, Practice Director of Channel Acceleration and Scott Sinclair, Practice Director, Infrastructure Modernization at TechTarget’s Enterprise Strategy Group™ you’ll hear learnings from latest ESG research and commentary from experts in the field.
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Spotlight

OTHER ON-DEMAND WEBINARS

Kill the Website Relaunch: How to Iterate on Your Digital Experience

Pantheon

Every single person in your organization has an interest in the website. The CEO is a stakeholder, as is the customer support rep. The website is the company’s most visible brand and communications asset and a key part of the sales and marketing funnel. In order to best leverage this asset, the Marketer needs to keep the website content updated and the brand innovative. The traditional approach has been the website relaunch that's often exhaustive and counterproductive. Now there’s a better way! Join Josh Koenig and Sarah Fruy of Pantheon, as they teach you how to stop relaunching your website and start iterating on your digital experience.
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Channel Futures Webinar: VDI Solution for Remote Work

The shift to remote workplaces has created new demands and challenges for partners providing enterprise solutions. Customers are increasingly looking for a simple, validated infrastructure solution that is easy to deploy, manage, and scale while providing secure remote access and virtualized client computing. Parallels® RAS and Scale Computing have partnered to provide a simple, powerful solution to meet remote enablement needs and expand partner revenue streams with a seamless virtual desktop infrastructure (VDI) experience, all while reducing total cost of ownership and improving security.
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Transform Beyond Omnichannel Retailing – The Pursuit of Hyper-Personalization

The convergence of powerful technologies, digitally mature customers, and expanding data sources has made delivering hyper-personalized, scalable engagements with customers a must. But if you’re struggling to bridge the gap between the kinds of experiences your customers want and what your business can actually deliver, you’re not alone. Join this Webinar to explore the concept of customer adaptive retailing and discover how it can help you transform personalized omnichannel experiences into adaptive and predictive experiences – at every customer touchpoint.
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The Ultimate State of the Channel in Cybersecurity

Estimates vary but the global market for cybersecurity technology and services topped $150 billion for the first time in 2020. Not surprisingly, scores of vendors and tech partners are jumping into this red-hot market. In 2020, more than 800 new cybersecurity startups were launched. Partners have never had so many choices — or so much confusion. As a result, the partner journeys you create — from recruitment to onboarding to management and retention — must deliver a solid partner value proposition. In fact, they have become as critical to your success as the products and services you provide. Learn about key trends in cybersecurity (XDR, Zero Trust, etc.) and how they influence what’s happening in the channel and what’s working for both vendors and partners in this video, The Ultimate State of the Channel in Cybersecurity. The webinar features the Enterprise Strategy Group’s (ESG) top cybersecurity and channels analysts, plus channel thought leaders from security heavyweights Proofpoint, Armis and Bitglass.
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