Digital ad spending is expected to total $455 billion worldwide this year—$191 billion in the US alone (eMarketer). Yet, despite massive spending, many marketers still lack the confidence to answer the age-old question: Is my digital campaign working? They simply don't have the analytics capabilities. And if your company hasn't yet reached measurement maturity, how do you get there?
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At Gorilla’s interactive virtual event, The Evolution of Channel, we’d like to deep dive into the overall Evolution of Channel. We uncover how the channel has evolved over the past few decades, examine the current state of the channel and explore where the channel is heading as technology expands exponentially.
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Criteo
IDC recently released its first ever analysis of ad tech vendors, and it raised a lot of interesting questions about the future of advertising software, and advertising in general.In this webinar “Future Trends for the Ad-Tech Market”, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.
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Want to create a professional-looking video gallery that generates leads (without bothering your dev team for help)? Our customers are doing just that with Wistia Channels. Watch four unique sessions, and learn how you can showcase your content in an engaging, business-building format.
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