For high-tech manufacturers, the channel accounts for 50 to 80% of their revenue. But it also comes with its fair share of challenges. This reality leaves many companies searching for new ways to optimize channel management to increase operational efficiency and foster long-term partner engagement. Watch this 3-part Channel Chat Series featuring Model N and our channel expert guests from Sonos and Channelnomics, where we discuss all things channel, from management to channel data to rebates. Hear trends, best practices, and innovative approaches for maximizing channel revenue.
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Estimates vary but the global market for cybersecurity technology and services topped $150 billion for the first time in 2020. Not surprisingly, scores of vendors and tech partners are jumping into this red-hot market. In 2020, more than 800 new cybersecurity startups were launched.
Partners have never had so many choices — or so much confusion. As a result, the partner journeys you create — from recruitment to onboarding to management and retention — must deliver a solid partner value proposition. In fact, they have become as critical to your success as the products and services you provide.
Learn about key trends in cybersecurity (XDR, Zero Trust, etc.) and how they influence what’s happening in the channel and what’s working for both vendors and partners in this video, The Ultimate State of the Channel in Cybersecurity. The webinar features the Enterprise Strategy Group’s (ESG) top cybersecurity and channels analysts, plus channel thought leaders from security heavyweights Proofpoint, Armis and Bitglass.
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ON24
Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI), vertical competition…. these are just a few of the trends that are transforming the digital landscape, and changing how brands function internally as well as how they relate to their customers.
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Everybody Has the Same Pieces — It’s How You Play Them That Matters. In this presentation, IsInspired president and founder Gina Batali-Brooks discusses how to create the ultimate partner experience for 2021.
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