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Better Demand Gen: A Look Inside the Marketing Mind

This infographic visualizes how data-driven marketing and content marketing work together for effective demand generation. arketing, like the brain, is often divided between creative and analytical endeavors. Working with data and numbers to target, segment, and optimize marketing’s overall impact often falls to the analytical “left brained” marketer. While writing, designing, and creating content to fuel market-facing campaigns falls to the creative “right brained” marketer. Content Emotional relevance is the key to viral content* * ALIGNMENT Mapping content and personas to the buyer’s journey yields Effective b2b content marketers frequently tailor content to specific profile/personas QUALITY 92% of organizations believe creating high-quality content is valuable CREATION 64% of B2B content marketers are currently challenged with producing enough content 47% of leading companies cite increasing quantity of relevant content published to their website as a top initiative 79% of leading companies track specific content performance DISTRIBUTION 55% of leading companies expand lead generation/customer acquisition using social media Leading companies are more than 2xas likely to promote content via social channels CONVERSION higher conversions from response to marketing qualified lead 73% Content Data Organizations with clean data are 3x more likely to experience revenue growth.

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Treefort

Treefort is a creative agency whose focus is on strengthening a brand’s role in people’s lives by crafting ownable, uncommon stories around engaging moments. We thrive on digital, social and campaign work built on original thinking and bold strategy.

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