Treefort

Belkins
Treefort is a creative agency whose focus is on strengthening a brand’s role in people’s lives by crafting ownable, uncommon stories around engaging moments. We thrive on digital, social and campaign work built on original thinking and bold strategy.

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WHAT’S “ESSENTIAL” DURING COVID-19 PANDEMIC IS UP FOR DEBATE: BUT NOT FOR LIQUOR STORES AND NOT FOR BRANDS

Brand Keys | April 13, 2020

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With an increasing number of states issuing stay at home directives, “essential” businesses remain open. “But it’s all a little idiosyncratic and haphazard,” said Robert Passikoff, president of Brand Keys, the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com). “What’s deemed ‘essential’ in one state may differ in other jurisdictions.” But throughout the COVID-19 pandemic, one business sector that ...

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TWITTER USERS CAN NOW FOLLOW TOPICS TO STAY UPDATED RATHER THAN FOLLOWING ACCOUNTS

Twitter | February 02, 2020

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Last year in November, Twitter rolled out Topics feature first on iOS and later for Android and the web version. At that time, it also discussed the Topics’ feature that the company planned to introduce in 2020. In a recent blog post, the company announced that users will be able to follow certain topics like they follow accounts by using tap only. The feature is expected to be available in the next few months. Suggestions for Topics will be based on the searches and the kind of peo...

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A VALENTINE’S STORY OF UNIFIED VOICE AND DIGITAL CHANNELS IN THE CONTACT CENTRE AS A SERVICE WORLD.

Akio | February 14, 2020

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Once upon a time, in the faraway land of CCaaS, Alex (the client) was enjoying goods and services offered by retailers and e-retailers across the country and beyond. He often needed to get in touch with the brands’ call centres, to talk to Nicola, Jack or Susan, who answered his requests by phone or e-mail… but their relationship was complicated… and with the rise of new communication channels – like chat or social networks – it was only likely to get worse. Alert...

Read More

CONTENT MARKETING

ACOSTA SIGNS DEFINITIVE AGREEMENT WITH IMPACT GROUP

Acosta | June 28, 2021

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Acosta, a worldwide integrated sales and marketing administrations provider in the customer packaged goods (CPG) industry, declared it signed a definitive agreement procure Impact Group, a dynamic sales, and advertising agency with a national presence and local market skills in natural, specialty, ethnic and arising brands. By uniting the two organizations, Acosta is making the business' superior deals and advertising agency, supporting these quickly developing classifications. Acosta and Im...

Read More
news image

WHAT’S “ESSENTIAL” DURING COVID-19 PANDEMIC IS UP FOR DEBATE: BUT NOT FOR LIQUOR STORES AND NOT FOR BRANDS

Brand Keys | April 13, 2020

With an increasing number of states issuing stay at home directives, “essential” businesses remain open. “But it’s all a little idiosyncratic and haphazard,” said Robert Passikoff, president of Brand Keys, the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com). “What’s deemed ‘essential’ in one state may differ in other jurisdictions.” But throughout the COVID-19 pandemic, one business sector that ...

Read More
news image

TWITTER USERS CAN NOW FOLLOW TOPICS TO STAY UPDATED RATHER THAN FOLLOWING ACCOUNTS

Twitter | February 02, 2020

Last year in November, Twitter rolled out Topics feature first on iOS and later for Android and the web version. At that time, it also discussed the Topics’ feature that the company planned to introduce in 2020. In a recent blog post, the company announced that users will be able to follow certain topics like they follow accounts by using tap only. The feature is expected to be available in the next few months. Suggestions for Topics will be based on the searches and the kind of peo...

Read More
news image

A VALENTINE’S STORY OF UNIFIED VOICE AND DIGITAL CHANNELS IN THE CONTACT CENTRE AS A SERVICE WORLD.

Akio | February 14, 2020

Once upon a time, in the faraway land of CCaaS, Alex (the client) was enjoying goods and services offered by retailers and e-retailers across the country and beyond. He often needed to get in touch with the brands’ call centres, to talk to Nicola, Jack or Susan, who answered his requests by phone or e-mail… but their relationship was complicated… and with the rise of new communication channels – like chat or social networks – it was only likely to get worse. Alert...

Read More
news image

CONTENT MARKETING

ACOSTA SIGNS DEFINITIVE AGREEMENT WITH IMPACT GROUP

Acosta | June 28, 2021

Acosta, a worldwide integrated sales and marketing administrations provider in the customer packaged goods (CPG) industry, declared it signed a definitive agreement procure Impact Group, a dynamic sales, and advertising agency with a national presence and local market skills in natural, specialty, ethnic and arising brands. By uniting the two organizations, Acosta is making the business' superior deals and advertising agency, supporting these quickly developing classifications. Acosta and Im...

Read More