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February 18, 2020
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THE INDUSTRIAL MARKETING AGENCY. We help midsized B2B manufacturers identify, attract, engage and drive sales opportunities with ideal-fit customers.
Infographic | November 29, 2021
While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.
Infographic | February 8, 2022
In a well-designed channel model, multiple partners, representing the same vendor, should be trying to win a specific opportunity, albeit with differentiated value-add.
Infographic | October 14, 2021
When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. Most importantly your audience's content consumption and research habits changed becoming more self sufficient and digitally driven.
Infographic | January 4, 2022
Color choices are crucial for a website, influencing everything from brand recognition to purchasing. So, how can you choose the right color scheme for your site? The piece also looks at why website colors are important and provides tips for how to choose among different colors. Check out the infographic.
Infographic | January 24, 2022
Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.
Infographic | January 15, 2022
Micro-influencers have fewer than 100Kfollowers on their platforms. They are gaining popularity because they are: Affordable Authentic Interactive Creative
Micro-influencers have fewer than 100K followers on their platforms. They are gaining popularity because they are:
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