WebiMax

The Pedowitz Group | June 29, 2020

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim they want to focus more on the customer and move marketing initiatives to a more customer-centric approach, yet, all too often, these same companies are not performing the necessary foundation work to make this happen. I call this a Customer Experience Paradox. I understand why this may have becom...

Marketing Strategy

Litmus | May 03, 2021

Litmus, an innovator in email marketing, today introduced new features and integrations to additional scale on-brand email creation while engaging adaptability, inventiveness, and advancement. Updates incorporate new reconciliations with HubSpot and Adobe Campaign Standard that engage clients to assemble, test, and audit messages more productively than any other time in recent memory. New highlights in Visual Editor, Design Library, and Litmus Test support email marketers in their work to make o...

R2integrated | February 26, 2020

R2integrated, a rapidly growing, digital marketing agency, announced today that it has hired former Oracle customer experience executive, Michael Paige, as Chief Technology Officer (CTO). An adept software development leader, Paige will apply his more than 25 years of client partnership experience toward further optimizing R2i's technology resources so its clients maximize the full potential of their marketing stack. In addition to the award-winning Adobe Solutions Partner's leadership t...

Facebook | March 05, 2020

Facebook entered the messaging app market almost a decade ago, and it is pretty clear why they did this. The social media platform knew that it would need to have a separate messaging app if it was going to stay ahead of the game, and with its acquisition of WhatsApp the platform found that it possessed two of the most popular messaging apps in the world. However, while the social media platform managed to take WhatsApp to even greater heights than had been seen ever before, another thing...