Litmus Introduces New Features and Integrations to Scale On-Brand Email Production

Litmus, an innovator in email marketing, today introduced new features and integrations to additional scale on-brand email creation while engaging adaptability, inventiveness, and advancement. Updates incorporate new reconciliations with HubSpot and Adobe Campaign Standard that engage clients to assemble, test, and audit messages more productively than any other time in recent memory. New highlights in Visual Editor, Design Library, and Litmus Test support email marketers in their work to make on-brand messages that drive business results without the requirement for broad coding or specialized information.

Presently, whole advertising groups are enabled to creatively, cooperatively, and rapidly grow high-performing messages with an intuitive particular structure in Visual Editor and the arrangement of code assets in Design Library. This gives groups the adaptability to make custom email designs for each venture while guaranteeing brand consistency to zero in on essential development. Therefore, it's never been simpler for all marketers — regardless of their specialized abilities — to rapidly deliver tweaked, on-brand messages and hit business objectives.

"The Litmus simplified measured structure usefulness can be a help to any email group's email creation measure. It's a natural apparatus for non-specialized marketers and an extravagance for experienced designers," said Brandon Lawson at Ferguson Enterprises. "This component will be an email building distinct advantage."

Litmus keeps on aiding marketing groups rapidly make email experiences all the more creatively and cooperatively:

• Drag-and-drop modular building in Visual Editor: Efficiently produce tweaked, on-brand, high-performing messages for each showcasing need with the adaptable, simple-to-utilize new component in Litmus' Visual Editor.

• Custom categories in Design Library:  Easily discover and use the correct code assets paying little heed to a colleague's specialized and coding capacities

• Litmus Extension for Adobe Campaign Standard: Speed up the email work process in Adobe Campaign Standard, without forfeiting quality. Get a guided check of the basic components expected to upgrade email execution without exchanging instruments, decreasing email improvement time, and survey cycles while limiting manual mistakes.

• ESP Syncing for HubSpot: Connect Litmus and HubSpot consistently to additionally smooth out the email advancement work process, making it simpler than any time in recent memory to fabricate, test, and audit messages without physically reordering code between instruments.

• Filter and sort email previews in Litmus Test: Optimize and speed up email testing with channels by watchword, gadget type, prominence, or sneak peeks hailed for alters or survey. These increments empower marketers to handily cooperate and make a remarkable email insight, quicker than at any other time.

"More than half of promoting groups say it requires over about fourteen days to make a solitary email. It's a higher priority than at any other time to discover better approaches to accelerate and scale email creation without added assets," said Melissa Sargeant, CMO of Litmus. "Accordingly, we are devoted to assisting marketers with making extraordinary brand encounters quicker than at any other time with email, their most solid channel, to expand ROI and accomplish business objectives. Litmus' need when growing new highlights and building up integrative associations is to give clients the apparatuses they need to scale on-brand email creation while empowering effective group joint effort."

About Litmus

Litmus gives the main email streamlining and cooperation answer for marketers. From Pre-Send campaign advancement and testing to Post-Send insights for future substance streamlining, Litmus improves showcasing execution and methodology, conveying expanded endorser commitment. With workplaces in Boston, San Mateo, and London and upheld by Spectrum Equity, Litmus is utilized by major worldwide brands across each industry, including 80% of the Fortune 100, the best 10 retailers, 9 of the main 10 online business brands, and U.S.banks, and 23 of the best 25 U.S. advertising organizations.