R2integrated Elevates Digital Stack by Appointing Michael Paige as Chief Technology Officer

R2integrated | February 26, 2020

R2integrated, a rapidly growing, digital marketing agency, announced today that it has hired former Oracle customer experience executive, Michael Paige, as Chief Technology Officer (CTO). An adept software development leader, Paige will apply his more than 25 years of client partnership experience toward further optimizing R2i's technology resources so its clients maximize the full potential of their marketing stack. In addition to the award-winning Adobe Solutions Partner's leadership team, he represents another increase in R2i's continued investment in equipping marketers with the tools they need to transform the customer experience. Paige was strategically selected to inject R2i's existing technical experts with fresh digital perspectives. His proven-record of empowering digital agents to outpace emerging industry trends is showcased by increasing the speed at which they transform. Paige most recently worked at Oracle, where he led the customer experience delivery team within the enterprise software company's North American Applications Consulting unit. Prior to Oracle, he led technology teams at Epsilon, in addition to managing business engagements for some of the global marketing company's largest clients. Highlights from Paige's tenure as Vice President of DX Delivery include driving the stability and growth of strategic multi-channel platforms for financial, retail and agency markets. Moreover, he structured company operations to maximize effectiveness and eliminate organizational obstacles as Senior Vice President of DX Solutions Engineering.

Spotlight

Emails with personalized subject lines are 26. Is a marketing strategy wherein businesses leverage data analysis and the digital reason being, with rise of mobile technology, internet has become 25 jan 2017 here are 5 trends to know in. Related 6 tools for additionally, location data can boost how brands personalize experiences. Sometimes all in a single day. Into a company's mobile marketing strategy, advertisers can deliver personalization has become the key to any business' success in digital 5 ways strengthen your video strategy native advertising future of skift boxever personalized travel3 media research.

Spotlight

Emails with personalized subject lines are 26. Is a marketing strategy wherein businesses leverage data analysis and the digital reason being, with rise of mobile technology, internet has become 25 jan 2017 here are 5 trends to know in. Related 6 tools for additionally, location data can boost how brands personalize experiences. Sometimes all in a single day. Into a company's mobile marketing strategy, advertisers can deliver personalization has become the key to any business' success in digital 5 ways strengthen your video strategy native advertising future of skift boxever personalized travel3 media research.

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Top-Rated Partnership Marketing Platform Accepted Into HubSpot App Marketplace

Everflow | July 18, 2022

Everflow announced that HubSpot users can now connect directly to Everflow's leading partner marketing platform through the HubSpot App Marketplace. This integration provides B2B brands, advertising networks, agencies, and businesses the tools necessary to create scalable partnership programs. Once connected, HubSpot leads are tracked through the full sales cycle in Everflow. With each step, users can track key funnel events, such as demo signup, customer follow-up, electronic document signing, or any desired custom event. Businesses can also choose to reward partners for driving events, providing an incentive for partnership loyalty. "Today, over 90% of the interactions with your brand happen outside the original destination. Thus, companies can no longer rely on closed marketplace tracking," states Ed Ceballos, Head of Partnerships at Everflow. "Today, over 90% of the interactions with your brand happen outside the original destination. Thus, companies can no longer rely on closed marketplace tracking," states Ed Ceballos, Head of Partnerships at Everflow. Acceptance into the HubSpot App Marketplace requires meeting predefined requirements and application review. "We're excited to offer an Everflow.io integration, as it enables our customers to take their partner marketing beyond managing affiliates or coupons," states Scott Brinker, VP of Platform Ecosystem at HubSpot. "By tracking all performance channels and syncing HubSpot data, B2B and B2C companies can tie payouts to HubSpot pipeline stages -- or even events like subscriptions and upsells. This helps companies drive more transparency in their partnerships and drill down into what delivers ROI," adds Brinker. One requirement for listing was for Everflow customers to test the integration. Franshares, an innovative investment platform featured in fintech news sources like Business Insider, American Express, and MarketWatch, utilized the integration to nurture offline leads from investors looking to easily invest in portfolios of thriving franchises. According to Ceballos, this unique usage exemplifies what this integration can achieve. "This integration enables HubSpot customers to properly track and attribute referrals, traffic, and conversions across their ecosystem of partners and digital properties, making growth through partnerships simple," states Ceballos. For more information, visit Everflow in the HubSpot App Marketplace. About Everflow: Upgrade to a Partner Marketing platform that goes beyond managing affiliates: Track every performance channel, integrate your tech stack, and drill down into what delivers ROI. Join over 800 cutting-edge agencies, networks, and brands that chose Everflow, including First American, Dentsu, Skillz, Pressable, and more.

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BlackBerry Upgrades Channel Partner Program

BlackBerry | June 14, 2022

To help managed security service providers (MSSPs) deliver managed eXtended detection and response (XDR) services to small and medium-sized businesses (SMBs), BlackBerry has upgraded its BlackBerry Partner Program. The upgraded program includes: New Products and Services:MSSPs can integrate CylanceGUARD, CylancePERSONA and CylanceGATEWAY into their managed security services to secure customer environments. Support:BlackBerry has increased the size of its channel team and doubled employee headcount in partner management, customer success, channel enablement and other roles. New Seller Compensation:BlackBerry now provides seller compensation on MSSP deals. Training:New BlackBerry Cyber Security Administrator (BCSA) technical training for MSSPs to teach their employees how to configure, manage and troubleshoot BlackBerry unified endpoint security (UES) products. New Marketing Incentives:BlackBerry has expanded its “Protect and Earn” partner incentive program and provides MSSPs with cash-based rewards based on a qualifying closed deal’s total contract value. New Pricing:BlackBerry is offering flexible licensing and pricing options to MSSPs. Additional Business Development Support:MSSPs can access demand generation and sales support, proposal-based marketing funds, case studies and other tools and resources to drive business development. BlackBerry’s top 20 MSSPs have shown a spectacular growth of more than 50% year over year, and the company wants to focus more on its MSSP partners. As a result, BlackBerry is all set to further extend its managed security services market reach. MSSPs can capitalize on a rapidly growing global XDR services market that is expected to expand from nearly $22.5 billion in 2020 to $77 billion by 2030 according to industry analyst Allied Market Research. BlackBerry wants to invest in strengthening its partner program and may look to promote its Cylance brand to its MSSPs and other channel partners.

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Absen Signs Its 1000th Global Partner

Absen | June 30, 2022

Absen, a global LED solutions manufacturer, has reached a historic milestone. Absen's global partnership network has reached 1000 channel partners after a successful expansion plan. The valued partnership network is a cornerstone of Absen's global architecture, and the recruitment drive's success strengthens the company's leading position as an LED innovations and technologies specialist while supporting market growth. Laura Luo, Absen's Head of Global Markets, said, "Enterprises choose to join Absen as valued partners because of the brand reputation, the organisation, the product quality, and the channel policy, amongst other things." Laura Luo, Absen's Head of Global Markets, said, "Enterprises choose to join Absen as valued partners because of the brand reputation, the organisation, the product quality, and the channel policy, amongst other things. In turn, we have looked for and found partners who share the business ideologies that we, as a company, feel very strongly about. Supporting growth sustainably will be a collective effort we are committed to taking forward with our new partners." Absen's commitment to expanding its global partnership reach through overseas channels directly supports the industry's exponential growth. It already operates in over 130 regions, covering domestic and international markets, and has a team of over 2,000 employees and representatives who have completed over 50,000 projects to date. Absen began to build its network after its inception in 2001. It has been in the LED industry for two decades and has an impressive set of established global partnerships. The company is committed to working with businesses that share its ideology, vision, and drive. Absen's channel policy is based on a healthy and effective collaboration environment, profitability, quality, and service, as well as the commitment and ability to think on a world scale while acting locally. The new high-caliber partners will be trained, guided, and supported by the Absen team's extensive knowledge in a trusting environment, allowing them to fully capitalize on the opportunities LED presents to the global market.

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