Logicserve Digital | August 13, 2021
Logicserve Digital - MEA, a digital marketing & transformation company based out of Dubai, has won the paid media mandate for Domino's MENAP. As part of this mandate, the company will manage overall paid media activities for the brand in UAE, Qatar, Bahrain, Jordan and Lebanon.
The focus of all activities will be on designing highly optimised and customised solutions that will help the brand maximise scale of their business. They will be targeting multiple audience segments across different touchpoints and will explore varied digital channels to create maximum impact.
Commenting on the account win, Prasad Shejale, Founder & CEO, Logicserve Digital, said, "We are very happy to be associated with Domino's MENAP. With our Logicserve Digital Transformation Framework (LDTF), we follow a holistic approach to augment a brand's digital business by combining elements across Media, Communication, User Experience, Data & Insights, Technology and Innovation. Considering the brand's focus on achieving scale and improving business metrics as well as ROI, we are positive that we will be able to efficiently amplify their reach and help them achieve their business goals through our LDTF approach. We look forward to a great partnership with Domino's and have a fruitful association with them."
K.K. Patnaik, Managing Partner – Middle East & Africa, Logicserve Digital, added, "We are delighted to work with Domino's MENAP. We, at Logicserve Digital, strive to integrate our technical expertise as well as in-depth understanding of the corporate world with local environment, consumer perspectives and the cultural nuances. We will be following the same approach for Domino's media activities too. I am sure we will be able to help the brand achieve its goal while making an impact in the market with our customised strategies. Looking forward to an exciting and positive journey with Domino's MENAP."
Commenting on the collaboration, Hussein N H Abdalla, Domino's Regional Marketing Director, said, "In Domino's MENAP, we needed to continue our journey of growth with a partner who understands our passion and proven track record. During a rigorous pitch process, Logicserve Digital clearly stood out as that partner. We look forward to the exciting work we will achieve together."
Domino's initiatives to satisfy its customers' cravings will always be unstoppable. Its key messages reflecting its products' varieties, Value for Money and service is one of Logicserve Digital's priorities in maximizing brand awareness.
Impartner | October 12, 2020
Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, today announced it has been recognized with three 2020 ACQ5 Awards for International Technology Company of the Year, SaaS-Based PRM Solution Provider of the Year and Gamechanger of the Year for CEO Joe Wang. This is the third consecutive year Impartner has received multiple ACQ5 awards, which are chosen from nearly 100,000 submissions from the corporate news site's global readership. The awards recognize organizations and individuals that demonstrate an ability to deliver services and skills to meet clients' needs and adapt to market and regulatory conditions and are truly world class in the way they are run and in the services they deliver to clients.
Cross Screen Media | November 11, 2021
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled garden data set in the ecosystem. Cross Screen Media will license HyphaMetrics' omnichannel cross-device panel data to empower advertisers to more effectively reach their true audience based on definitive individual exposure data, which accounts for co-viewing of any program. It also enhances Cross Screen Media's newly released campaign analytics solution to effectively measure de-duplicated impressions and manage frequency across linear TV, CTV, and digital video down to the individual level.
"We are continuously working to improve our technology and data assets to provide our customers with the most cutting-edge tools for hyperlocal TV ad planning and measurement across screens. HyphaMetrics' co-viewing data is invaluable in accurately measuring the true consumption of every program in every format, which is critical as audiences seamlessly watch media across devices," said Michael Beach, CEO of Cross Screen Media.
Cross Screen Media's platform enables advertisers to plan, activate, and measure CTV and linear TV at the local level. Brands and agencies benefit from unified planning with high value inventory, and full visibility into how each campaign performed across all screens.
"We are excited to provide a new and unprecedented level of granularity on individual viewing behavior to enhance Cross Screen Media's greater marketplace impacts. We built our measurement system from the ground up to address the fragmentation inherent to modern viewing behavior - covering all aspects of today's unique viewing environment including video gaming, secondary device usage, and walled gardens. The resulting data set provides a definitive understanding of omnichannel and cross-device behaviors at the individual level."
Joanna Drews, Cofounder and CEO of HyphaMetrics
HyphaMetrics is an independent quality data supplier offering an all-encompassing view of what the world is watching. HyphaMetrics' single-source, cross platform data pipeline, known as Zero Party Data, serves as the connective tissue through which the media ecosystem can communicate, and provides the precise, individual-level metrics needed for trading, optimization, and analytics in today's unique media environment. Customers leverage Hypha's cutting-edge technology and industry-accepted research methodologies to humanize the media experience for consumers in a privacy-compliant manner.
About Cross Screen Media
Cross Screen Media is a marketing analytics and software company empowering marketers to plan, activate, and measure Connected TV and audience-driven Linear TV advertising at the local level. Our closed-loop solutions help brands, agencies, and networks succeed in the Convergent TV space.