Way.io

Marketing Data

TAG | December 27, 2021

One of Philadelphia's renowned digital marketing agencies has rebranded its logo, website, and social media to eliminate gender biases and reflect its growing team more inclusively. The Agency Guide (TAG) revealed its new name, trading off the word "Guy" for "Guide" – in endeavors to all the more likely reflect its developing group of marketing analysts and its worldwide client base. When I founded the company in 2014, I was just...

Channel Partnerships

Impartner, TD SYNNEX | September 05, 2022

Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider is announcing partnership with TD SYNNEX, a global IT distributor and solutions aggregator formed through the merger of Tech Data and Synnex. Through this partnership, TD SYNNEX will offer Impartner's award-winning PRM and Through Channel Marketing Automation (TCMA) solutions to TD SYNNEX customers to help them accelerate revenue and profitability through indirect sales cha...

Channel Partnerships

Business Wire | October 30, 2023

Contentsquare, a global leader in Digital Experience Analytics, today announced the appointment of Jean-Christophe Pitié as Chief Marketing & Partnerships Officer. In this dual role, Jean-Christophe will lead the company’s global marketing organization and oversee strategic partnerships. Starting as of today, Jean-Christophe will lead Read More

Channel Partnerships

CMSWire | March 23, 2023

Sendoso, the global industry leader in direct marketing automation, today announced the launch of an enhanced partner program to provide greater support and more transparent benefits for its agency and technology partners. The updated program includes new payout and commission percentage and tiering structure to allow for a more formalized partner program. The new updates enable processes to be streamlined for greater efficiency, more clearly showcasing and defining program benefits and ho...