What’s Working in Social Media Marketing

January 29, 2018

In the digital age, a strong social media strategy is a necessity for every brand, but determining what will work for your organization can be a challenge. In this report, big brands share the strategies behind their social media success. You’ll see how Southwest Airlines turns social insights into actions, Walmart excels at storytelling, NASA engages with people around the world and more.

Spotlight

Cyxtera Technologies

Cyxtera is a global leader in data center colocation and interconnection services. The company operates a footprint of 61 data centers in 29 markets around the world, providing services to more than 2,000 leading enterprises and U.S. federal government agencies. Cyxtera brings proven operational excellence, global scale, flexibility and customer-focused innovation together to provide a comprehensive portfolio of data center and interconnection services.

OTHER WHITEPAPERS
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Trajectory: Ecosystems, A New Partner Imperative

whitePaper | September 22, 2022

You’ve heard about it. It’s a top trending topic. And it’s steadily gaining momentum. Yes, we’re talking partner ecosystems. To get a pulse on the major forces driving one of the biggest movements to hit the partner community in decades, partnering thought leader Kristine Stewart reached out to a few of the top experts in the space

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The ROI of Intelligent Network Automation

whitePaper | January 20, 2022

Enterprise networks are increasingly more complex to manage and the challenge of preventing network outages is increasingly demanding as well. At the same time, the ability to eliminate manual errors, enforce policy standards and centrally manage disparate network devices is paramount to organizational security, business agility and the bottom line. The good news is that, thanks to intent-based automation, it is no longer necessary to make tradeoffs to achieve responsible network and budget management.

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Digital Marketing for Charities & Not-For-Profits

whitePaper | August 13, 2020

Not-for-profit organisations are no exception. Reports from The Institute of Fundraising state charities in the UK are seeing a “projected loss of 48% to their voluntary income, and a third wiped from their total income” conducted on a study across 500 charities. It has also been estimated that the charity sector lost at least £4.5 billion in income as an immediate consequence of the pandemic (NCVO, 2020). This is due to many face-to-face fundraising events being cancelled, donations reduced, grants being cut, charity shops having to shut and the majority of staff being placed on Furlough or even facing redundancies in an effort to save cash.

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Successfully Selling the Value of a B2B Digital Transformation

whitePaper | July 12, 2021

Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides three persuasive approaches – supported by the data of leading industry authorities – to help you sell the value of a digital commerce upgrade to stakeholders within your organization.

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It’s Time To Enable YourChannel Partners ForEvolved Selling

whitePaper | November 8, 2022

Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester’s Consulting services connect you directly with research analysts who apply expert insight to your specific business challenges. For more information, visit forrester.com/consulting.

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5 STEPSFOR B2B MARKETERS TO IMPROVE THE IRDIGITAL LEAD GENERATION

whitePaper | January 13, 2023

In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally - and that’s not all. Now, B2B buyers are even willing to spend larger budgets (up to $500,000) directly online.

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Spotlight

Cyxtera Technologies

Cyxtera is a global leader in data center colocation and interconnection services. The company operates a footprint of 61 data centers in 29 markets around the world, providing services to more than 2,000 leading enterprises and U.S. federal government agencies. Cyxtera brings proven operational excellence, global scale, flexibility and customer-focused innovation together to provide a comprehensive portfolio of data center and interconnection services.

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