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. https://channel.report/Resources/Whitepapers/4ba179bb-3b5a-4c4f-9373-ae3e9c1356d0_Global-Brand-Simplicity-Index-2018.pdf
whitepaper
THE WORLD’S SIMPLEST BRANDS
We surveyed more than 15,000 people across nine countries to understand which brands and industries provide the simplest experiences. In today’s shifting political, economic and cultural landscapes, people around the world are prioritizing simplicity. Now in its eighth year, our study reveals the world’s simplest brands are ones that put clarity and ease at the heart of the customer experience. N/A DOWNLOAD