MARKETING DATA

The Costly Mistakes Marketers Make With Incrementality Measurement

October 28, 2021

Mistakes Marketers Make
Today’s executives want to know the true impact of marketing spend, which means marketers must become adept at ascertaining how their campaigns drive tangible outcomes (sales lift, revenue lift, profit lift, etc.). In other words, marketers need to learn to “speak CFO.”

Spotlight

Ervin & Smith

Ervin & Smith is a leading digital agency that has been recognized as one of Inc. Magazine’s 5,000 fastest growing companies and one of the best places to work by Advertising Age. Headquartered in the heart of the Midwest, we put our well-known work ethic to the test helping brands stay relevant and innovative. We consistently identify new ways to support our clients through digital consulting and branding, social media marketing, content marketing, Web design, mobile application development, SEO, public relations, integrated campaigns and more

OTHER WHITEPAPERS
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Adapting digital marketing for real-world results

whitePaper | November 25, 2019

In this Whitepaper from Zenrach "Adapting digital marketing for real-world results", they explain how to use the in-store data you’re already collecting to digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference.

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Successful Collaboration Rooms Pay for Themselves

whitePaper | January 20, 2020

This white paper is a road map for ensuring success in your UCC (unified communications and collaboration) spaces. We’ll discuss five key ways you can maximize operations and reduce tech trouble in these environments. By the end, you’ll feel confident that you can empower even the most introverted person to contribute. Otherwise, you’re missing out on the incredible minds who are too shy — or just don’t know how — to join in.

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The New Event Marketing Opportunity

whitePaper | December 2, 2021

Where does day-dreaming about what’s possible end and actionable strategy begin? It starts by thinking bigger than just planning events one at a time, independent from the organization’s overall marketing strategy. The future of event marketing is a multi-layered, programmatic approach. We call it: The New Event Marketing Opportunity.

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Boost Partner Program Participation & Effectiveness By Implementing Behavior-Based Channel Programs

whitePaper | February 23, 2021

Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture. As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend customer lifecycles. This challenge to participate is compounded by the rapidly changing B2B buyer’s journey. It’s increasingly important for vendors to adapt and evolve while helping partner teams do the same.

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Futureproof your B2B digital marketing: The next evolution

whitePaper | July 27, 2020

The key focus for most digital marketers and business websites today is excelling in user navigation (UN) and user experience (UX). It is crucial to maximize these two elements to ensure the desired return. Both UN and UX place the website visitor center stage. At their core, both aim to optimize conversion rate by influencing online behaviours and guiding visitors to relevant web content as quickly as possible.

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Digital Marketing Portfolio

whitePaper | November 26, 2020

Google has listed TechShu under its premium partners to deliver search, mobile and display advertising services to clients. In India only 33 companies are Google Premier Partner and we are one of them.

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Spotlight

Ervin & Smith

Ervin & Smith is a leading digital agency that has been recognized as one of Inc. Magazine’s 5,000 fastest growing companies and one of the best places to work by Advertising Age. Headquartered in the heart of the Midwest, we put our well-known work ethic to the test helping brands stay relevant and innovative. We consistently identify new ways to support our clients through digital consulting and branding, social media marketing, content marketing, Web design, mobile application development, SEO, public relations, integrated campaigns and more

Events