home.aspx
 
. https://channel.report/Resources/Whitepapers/63f218e0-2f2e-4195-ada2-74388c4d5f29_Math_Marketing_August_2009_O_M_version.pdf
whitepaper
MATH MARKETING THE NEW LANDSCAPE OF MARKETING ANALYTICS
Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all
aspects of everyday life, from online dating, shopping, wine tasting, baseball and gambling to health care, antiterrorism initiatives, human resources management and marketing. In Super Crunchers, Ian Ayres describes how companies such as Capital One and Harrah’s use advanced mathematical techniques on large volumes of data to optimize their marketing efforts.1 In Competing on Analytics, Thomas H. Davenport and Jeanne G. Harris demonstrate how some of these companies are now using analytics to create a real competitive advantage.2 And Stephen Baker’s The Numerati describes a new breed of mathematicians who are “in a position to rule the information of our lives.”3
These are just a few examples of the many recent publications that have created a real buzz around Math Marketing.
DOWNLOAD