CONTENT MARKETING

Operation and Interaction of Software Used in Digital Distribution Channels in Direct Marketing of Hotels

May 16, 2022

researchgate
With the development of technology, the ways of doing business are changing, and digital transformations are taking place in the activities of businesses. At this point, digital transformation is reflected in the service businesses in two ways. The first of these is the digital transformation in the operational activities of business management, while the second is in the form of technological innovations offered to guests.

Spotlight

Dentsu

Dentsu is the largest agency brand and third largest media-buying agency group in the world. We provide a wide range of services in eight business domains: Marketing Digital Marketing Creative Sphere Promotions Media Content PR Global Business With more than 48,000 professionals in 146 countries, Dentsu identifies—through a variety of communication domains—the core issues faced by our clients. We then provide the optimized, integrated solutions required to solve these issues.

OTHER WHITEPAPERS
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6 Disciplines of Successful Channel Management

whitePaper | February 2, 2022

Are your partners delivering a competitive advantage? As more companies invest in channel as a vital component of a go-to-market strategy, effective channel management is more critical than ever. How do you know if your strategy is falling short?

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2022 State of Marketing to Engineers

whitePaper | October 5, 2022

Welcome to the 2022 State of Marketing to Engineers Report. This marks the fifth consecutive year GlobalSpec and TREW Marketing have partnered to better understand how engineers and technical buyers find the information they need to make critical work-related decisions. Each year, we’ve empathized with the industrial marketer’s need to justify their marketing spend. They’ve long needed to make informed decisions on resources – including people, time, and budget – to deliver maximum ROI. This year, our survey contains a mix of popular topics asked consistently to monitor trends, along with fresh questions that take a deeper dive into particular channels and buying behaviors. This year’s research examines valued sales behavior, LinkedIn interaction, and a few new webinar and podcast questions.

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Partnerships as a growth channel: what the fastest growing SaaS companies have already figured out

whitePaper | January 4, 2022

In 2021, the number of interactions during the typical buyer’s journey jumped from 17 to 27. Coupled with the ever-increasing number of solutions available, companies are struggling to stay top of mind of their prospects. But what have some of the fastest-growing SaaS companies have figured out? Building far-reaching ecosystems of business partners — affiliates, ambassadors, referrers, and resellers — allows them to close more deals, generate more leads, and drive more web traffic.

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Futureproof your B2B digital marketing: The next evolution

whitePaper | July 27, 2020

The key focus for most digital marketers and business websites today is excelling in user navigation (UN) and user experience (UX). It is crucial to maximize these two elements to ensure the desired return. Both UN and UX place the website visitor center stage. At their core, both aim to optimize conversion rate by influencing online behaviours and guiding visitors to relevant web content as quickly as possible.

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Making Sense of Digital Experience Monitoring Solutions

whitePaper | September 17, 2021

As customers increasingly rely on web services, speed and dependability are crucial for their online experience — and your bottom line. With digital experience monitoring (DEM), your organization can achieve greater observability, keep up with an optimal customer-centric digital strategy and respond to problems more effectively. But it’s important to understand which monitoring solution best fits your business needs. Read Making Sense of Digital Experience Monitoring Solutions to learn how DEM can improve your web performance, including: Why DEM is critical for a great customer experience The benefits of front-end application monitoring solutions How to choose the right solution for your organization

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Buckle Your Seatbelt — Survey Results Suggest a Channel Sales Surge is Coming

whitePaper | September 9, 2021

Implementing robust channel management solutions will be critical to scaling operations that drive revenue through expanded ecosystems. That’s a key take-away from a recent survey of channel leaders. With 75% planning to implement partner relationship management solutions this year, channel generated revenue is expected to rise.

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Spotlight

Dentsu

Dentsu is the largest agency brand and third largest media-buying agency group in the world. We provide a wide range of services in eight business domains: Marketing Digital Marketing Creative Sphere Promotions Media Content PR Global Business With more than 48,000 professionals in 146 countries, Dentsu identifies—through a variety of communication domains—the core issues faced by our clients. We then provide the optimized, integrated solutions required to solve these issues.

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