Facebook Ads Strategy Guide

whitePaper | December 14, 2021

Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. These dynamic market conditions have made acquiring new customers and retaining existing ones a growing challenge for telcos around the world. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts. You will learn: How to win and retain customers in a crowded marketplace Optimize campaigns and KPIs through marketing analytics Harness marketing analytics to increase conversions Reduce churn through analytics Network and usage analytics yield customer insights Use data to develop market-leading analytics capabilities Complete the form and gain instant access to our telecom free whitepaper with all these insights.

whitePaper | August 15, 2020

In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations. Marketing success now hinges on going beyond the lead to grow your business through great automated experiences that improve engagement across each stage of the buyer journey. From initial awareness to generating demand to in-product messaging, brand advocacy, and beyond, growth marketing is the future of business success!

whitePaper | September 1, 2022

Partner incentives form a central pillar in all good channel programs. For example in today’s channel, they serve a dual benefit. That of rewarding partners based on performance and increasing partner loyalty and satisfaction. As modern partner ecosystems continuously evolve in both complexity and scale, it is critical that vendors offer incentive programs that are meaningful to the different types of partners they work with. However, not all incentive programs in 2022 are successful when it comes to attracting, motivating and retaining partners.

whitePaper | September 17, 2021

As customers increasingly rely on web services, speed and dependability are crucial for their online experience — and your bottom line. With digital experience monitoring (DEM), your organization can achieve greater observability, keep up with an optimal customer-centric digital strategy and respond to problems more effectively. But it’s important to understand which monitoring solution best fits your business needs. Read Making Sense of Digital Experience Monitoring Solutions to learn how DEM can improve your web performance, including: Why DEM is critical for a great customer experience The benefits of front-end application monitoring solutions How to choose the right solution for your organization

whitePaper | October 11, 2022

In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers, Reels creators, and YouTube personalities are dominating digital engagement, creating and producing consistent, high-quality content that rivals major brands.

whitePaper | November 19, 2022

On the day, we asked the audience to participate in our webinar polls to understand what is truly happening with partner performance dashboards. By polling the audience from 90+ vendor companies in 22 countries, we gained some valuable insights into “What’s Happening with Partner Performance Dashboards in 2022”. We are happy to share these valuable finding with you in this eBook.