Email Marketing White Paper

June 8, 2009

The advantages of using email are pretty clear, but email is just one (critical) part of the wider shift in the music industry’s approach to marketing. Whereas the approach of the past used to be all about getting the CD into the stores and bought by the customer, today the focus is (or should be) on creating direct relationships with the fans. We are at a unique time in the evolution of our industry where the fan can become a customer of the label (or artist)...not just a customer of monolithic traditional music retailers (with the label standing behind the scenes).

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Yodle

Yodle is a leader in local online marketing and has been ranked on Forbes’ list of America's Most Promising Companies for the last four years. Yodle helps local businesses find and keep their customers in the simplest, most profitable ways imaginable.

OTHER WHITEPAPERS
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Building the Business Case For a CIPM Technology Platform

whitePaper | October 17, 2022

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The Definitive Guide to Building and Growing Profitable Sales Channels using Automation

whitePaper | November 1, 2022

For many industries that rely on indirect sales channels, managing their partners effectively is a frustrating challenge. Most of these organizations develop partner programs to structure policies and procedures that enable them to scale revenues through these partners more rapidly and cost effectively than building a direct sales operation. Technology solutions for PRM are rapidly solving the problems associated with scaling partner programs.

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The Business Case for Partner Relationship Management

whitePaper | September 20, 2022

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Increase sales with Multi Channel Publishing

whitePaper | February 6, 2023

Companies are in need of the best possible and most efficient use of the various online distribution channels, in order to exceed the competitors in the continuous struggle to gain more customers. As a result, multi-channel publishing has become more and more critical. You need to distribute your content and products through many different channels and across many platforms in order to maximize sales and to extend your customer reach. It can be complex and demanding process without the proper platform, but the benefits will definitely be worth the effort.

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Growth Marketing Automation: The Next Wave

whitePaper | August 15, 2020

In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations. Marketing success now hinges on going beyond the lead to grow your business through great automated experiences that improve engagement across each stage of the buyer journey. From initial awareness to generating demand to in-product messaging, brand advocacy, and beyond, growth marketing is the future of business success!

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Spotlight

Yodle

Yodle is a leader in local online marketing and has been ranked on Forbes’ list of America's Most Promising Companies for the last four years. Yodle helps local businesses find and keep their customers in the simplest, most profitable ways imaginable.

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