Dominate Digital

Our research conclusively shows that car-shoppers buy from dealers who stay present throughout the entire online journey. The concept of swooping in late and capturing the low-funnel lead is a myth; shoppers buy from the dealer who messages them first and most frequently throughout the shopping process. Be the one that gets the sale. CDK PowerDisplay Advertising leverages the best targeting capabilities, the most OEM relationships, and the broadest coverage in the industry to keep you top-of-mind from inspiration to ownership.

Spotlight

MSL Group

This global group with over 100 offices worldwide specializes in campaigns, narratives, customer engagement, and brand building. With a presence over 22 countries, the group also provides services related to reputation management and corporate communication.

OTHER WHITEPAPERS
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Building the Business Case for Channel Partner Leveling Automation

whitePaper | August 15, 2022

Whoever coined the phrase “different strokes for different folks” could have been referring to channel partner ecosystems. It doesn’t take long for tech vendors to realize that the state of their channel partner ecosystem is a far cry from being homogeneous, that it does in fact skew towards one of entropy – different partners perform at different levels and have different levels of commitment (at different times!).

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Five Ways Distribution Unleashes the Power of the Channel

whitePaper | October 3, 2022

International expansion is the right path for any business seeking to grow exponentially and a proven way to do this, for technology vendors in particular, is to use Distributors. A recent report published by the Global Technology Distribution Council (GTDC) finds that almost two-thirds of vendors surveyed said they would increase investments in indirect Channel Programs managed in collaboration with Distributors in 2019.

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5 WAYS TO ACCELERATE YOUR DIGITAL MARKETING AS A LARGER MID-SIZEDCOMPANY

whitePaper | October 17, 2022

While the majority of large companies are already investing in digital transformation, medium-sized companies are finding it rather difficult. They even see themselves as laggards, as the latest BITKOM statistics from Germany show.

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How to Turn Leads into Repeat Customers

whitePaper | November 25, 2019

Learn tips for how to optimize each stage of the customer journey to drive repeat purchases and cultivate higher LTV from your ideal audience across channels. Whether you need list building suggestions, loyalty program tips, payment option ideas, or need to start an entire strategy from scratch, our partners have you covered. Start cultivating repeat engagement and deepening your brand ties today.

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SEO Best Practices: General Content Creation

whitePaper | March 23, 2022

Content creation is your business’ superpower. Having the right content on your business website allows you to build a relationship with your audience and earn their trust. It also helps you establish your expertise, create brand recognition, and increase lead generation. But you shouldn’t stop at content creation. You have to make sure that your content is optimized and follows SEO best practices. Search engines rank highly optimized content higher than those that are not, and the higher you are on a search page, the easier it will be for potential customers to find you, and the better chance for you to earn their business.

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Partnerships as a growth channel: what the fastest growing SaaS companies have already figured out

whitePaper | January 4, 2022

In 2021, the number of interactions during the typical buyer’s journey jumped from 17 to 27. Coupled with the ever-increasing number of solutions available, companies are struggling to stay top of mind of their prospects. But what have some of the fastest-growing SaaS companies have figured out? Building far-reaching ecosystems of business partners — affiliates, ambassadors, referrers, and resellers — allows them to close more deals, generate more leads, and drive more web traffic.

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Spotlight

MSL Group

This global group with over 100 offices worldwide specializes in campaigns, narratives, customer engagement, and brand building. With a presence over 22 countries, the group also provides services related to reputation management and corporate communication.

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