Content Marketing, Marketing Strategy

Building the Business Case for Channel Partner Leveling Automation

August 15, 2022

building-the-business-case
Whoever coined the phrase “different strokes for different folks” could have been referring to channel partner ecosystems. It doesn’t take long for tech vendors to realize that the state of their channel partner ecosystem is a far cry from being homogeneous, that it does in fact skew towards one of entropy – different partners perform at different levels and have different levels of commitment (at different times!).

Spotlight

Saatchi & Saatchi Synergize

On the 3rd December, 2013, Publicis Groupe announced its 100% acquisition of Synergize Digital. The agency has been integrated into Saatchi & Saatchi South Africa, having absorbed Saatchi’s At Play digital division. The company is now 54 members strong, based in both Cape Town and Johannesburg, and headed up by CEO, Shaune Jordaan. As a full service digital agency, Saatchi Synergize has a broad range of offerings, from digital storytelling to web design, PPC, social, mobile, strategic integrated campaigns, analytics and SEO.

OTHER WHITEPAPERS
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3 Essentials to Accelerate Your Omnichannel Strategy in the Next Phase of Retail

whitePaper | August 10, 2020

First-hand insights from brands successfully using an omnichannel strategy to accelerate business outcomes, including: Cue Clothing Co. City Beach, Nike, Puma,Tupperware and more. How brands are eschewing traditional retail practices in favor of a forward-thinking, omnichannel approach. Why identifying in-store customers is one of the most powerful ways to maximize your marketing efficiency (and your marketing budget).

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Channel Partner StudySuccess in the Indirect Sales Channel

whitePaper | August 22, 2022

The global markets of the twenty-first century are highly competitive, and establishing, maintaining and growing a business in today’s global business climate is a difficult feat. This feat can be even more challenging for channel sales organizations as they do not have direct control over the processes that contribute to the growth of their businesses. While channel partners can help businesses to achieve the full scalability of their products or services, these partnerships also present critical risks for channel organizations.

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Trajectory: Ecosystems, A New Partner Imperative

whitePaper | September 22, 2022

You’ve heard about it. It’s a top trending topic. And it’s steadily gaining momentum. Yes, we’re talking partner ecosystems. To get a pulse on the major forces driving one of the biggest movements to hit the partner community in decades, partnering thought leader Kristine Stewart reached out to a few of the top experts in the space

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The impact of influencers on advertising and consumer protection in the Single Market

whitePaper | September 21, 2022

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fastgrowing market of influencers comes with potential risks for consumers and creates several challenges for regulators. T

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Associate Partner, Marketing and Communications

whitePaper | October 17, 2022

Racial injusti ce, inequity, and the systems designed to perpetuate them have defi ned our nati on’s history. In the 1954 Brown v. Board of Educati on ruling, the Supreme Court stated “…it is doubtf ul that any child may reasonably be expected to succeed in life if he is denied the opportunity of an educati on. Such an opportunity…is a right which must be made available to all on equal terms.”

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The Complete Guide To Referral Marketing

whitePaper | July 27, 2020

Trust for traditional marketing channels is lower than ever. But that doesn’t mean businesses should give up their marketing efforts entirely. It just means they need to be smart about using channels that work better. There’s one channel that works like no other: customer referral marketing. Customer referral marketing leverages a simple insight: While customers might not trust your marketing team, they do trust the recommendations of their friends and family members. So let’s talk about how you can get started with referral marketing.

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Spotlight

Saatchi & Saatchi Synergize

On the 3rd December, 2013, Publicis Groupe announced its 100% acquisition of Synergize Digital. The agency has been integrated into Saatchi & Saatchi South Africa, having absorbed Saatchi’s At Play digital division. The company is now 54 members strong, based in both Cape Town and Johannesburg, and headed up by CEO, Shaune Jordaan. As a full service digital agency, Saatchi Synergize has a broad range of offerings, from digital storytelling to web design, PPC, social, mobile, strategic integrated campaigns, analytics and SEO.

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